Lead Generation
This time of year you must not be kicking back. You positively must focus and work more intensely than you have at any other time of year. Why? Simple, because this is the time of year when most of the realtors get out of the business for the rest of the year, because they figure there aren’t any homes left to sell or they get out of the business forever, because they figure the real estate market’s not where they want to be.
Regardless, there has never been a single time in the history of selling homes according to the National Association of Realtors where there’s this many homes for sale. When there are this many homes for sale the only natural conclusion you can come to is that there will be literally millions of expired’s and FSBOs that will be desperately listing their homes with you.
Focus what I’m about to tell you, millions and millions of people need to list their homes and at the same time the number of realtors is going down dramatically. Take advantage of that. Build your listing inventory now for the spring that’s the key, so the focus this week is the commitment to learning and helping you learn how to lead generate. We’re going to give you a few tips.
1. Every single day show up at 8:00 or 9:00 a.m.
I say that and as I was saying it to you I was thinking back to someone in the audience while we were speaking in Orlando. They said they work out of their house, they tried working from the office but it was too distracting, so they found that working from their house was more effective. That’s fine. Showing up at 8:00 or 9:00 in the morning means show up at your office in your house or at the real estate office, but it means show up to work. It means actually being on time as if you had a boss, because you do it’s you and your other boss is your family.
2. Do two to three hours per day of focused intense lead generation.
There are a lot of people listening to this message, 6,000 every day and probably half of you prospect, pick up the phones and work them that’s terrific, continue to do that. A lot of you who haven’t started prospecting yet you have to start prospecting, pick up the phone and begin calling the expired’s. I know it’s scary and if you haven’t done it before I understand why you may be apprehensive, which leads to a special announcement for all of you.
Tags: association of realtors, audience, boss, fsbos, homes for sale, lead generation, national association of realtors, natural conclusion, OTP sales, prospecting, real estate market, real estate office, single day, time of year
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