Think its tough to be an agent in this market….imagine how hard it is for real estate brokers. Real Estate brokers are entering into what will certainly be another tough year. Many brokers have legacy costs from the previous hot sellers market. In the form of expensive office space that is going unused, large advertising budgets, mostly obsolete systems. What’s worse is that the brokers themselves need to learn how to lead their agents in this new market.

In the past the main challenges faced by brokers has been.. More Productivity, Easier Recruiting and Boosting Retention. Well it seems that things have not changed a lot over the years, as similar issues were spotlighted in a recent survey undertaken by RealSure, Inc.

The survey was conducted during October 2008 drew responses from more than 500 real estate professionals. “Improving Market Share” (84.8%) was ranked as the number one challenge by brokers for 2008, followed by “Keeping abreast of New Real Estate Models” (80.2%) and “Investing in better Agent Training” (79.7%).

It clear that Brokers know that they must be ahead of the curve when it comes to new real estate models and agent training. Every day Harris Real Estate University works with brokers and office managers from across the US to help them adapt and thrive in this new market. HREU systems for Agents and Brokers are designed for this market. 2008 will present you with the opportunity to expand your business and thus your market share or see it slipping as sales volumes and home prices do the same during 2008. Its your choice.

Agents will be looking for brokers that can lead them in this market.

Another survey undertaken by RIS Media earlier this year, the top three results were basically the same with Recruiting/Retention/Training being ranked as the #1 challenge, Maintaining Commissions/Profitability #2 and Discount Real Estate Models (basically New Business Models) as #3.

As a real estate broker there really is no reason to fear this market. Once you have learned the skills and concepts required for this market you will be the beacon in your market place for agents.