Communication is key
By Julie Harris
“Create a definite plan for carrying out your desire
and begin at once whether you’re ready or not to put this plan into action”
– Napoleon Hill
How does this apply to you? There are still a few strugglers on this call saying shoulda, coulda, woulda. I should have printed this off last week. If you’re somebody who’s working the plan good for you, keep up the good work, don’t drop the ball and keep doing it every single day. If you’re in between get started and put it into place today.
Write something down about selling your listings. Remember it’s not enough to have a listing inventory, the point of the transaction is to get it sold for the seller as well as for yourself. We’re going to go through a series of points about how to actually sell your listings, which is one of the many things we’re doing at the Real Estate Survival Tour.
- How will I actually get the listing sold?
Practice what we call relentless communication with your sellers. Remember it’s impossible to over communicate so here are points to help you with that. The first thing is to speak with them personally once per week minimum, even if you’re running a team. Some of those top producers have 40 or 50 listings and they’re still making personal contact with their sellers once a week minimum.
- Set your sellers up with Google news alerts, in turn, setting them up with market alerts, articles, new statistics and interesting things about their exact market.
If you live in Atlanta, set them up to get information about Atlanta on Google news alerts. You can set that to go right to their emails, so when you call them you say there are 10,000 listings on the market and only 900 of them sold last month. They’ll be much more open to it when you’re not the only one you’re reading about or hearing from with those statistics.
You can do a similar project with setting your sellers up with MLS updates, which reports new listings and new sales to them.
This is a typical report that you set your buyers up on when you set-up your MLS to automatically email the buyers with any new listings that come on the market. Set your sellers up to get reports on anything that comes up to compete with them.
In other words, set your sellers up as if they were buying in their own neighborhood so they can see the market activity around them. You can set them up in the MLS to get reports of what’s selling, what’s going on in the market and what’s closing that way.
We need to take action to make sure you’re one of the next two that sell and as you can see there’s lots of competition. They’ll already know which houses are competing with them and be much more open to price it properly when you ask them to do so. Make sure you take action today, so you can reach all of your goals to take care of yourself and your family.
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