Price – Condition – Location - Terms
By Tim Harris
Today’s message, we’ve talked about the 100 days to greatness plan. For those of you listening to this message for the first time or for those of you who have been listening, but haven’t started on the plan yet, you can download the plan from the website in the events section. It’s a plan designed to keep you in action for the next 100 days.
What we’re going to be focusing on is getting your listing sold. I think I’m talking about point three today. Price-condition-location, everyone knows those are the three basic elements that make up a successful home sale. In this market there needs to be more than just great price, great location and great condition, because as many of you are learning, even when a house is priced perfectly, it often won’t sell right away.
Price, condition and location is obviously important, but now its price, condition, location and terms. The builders know this, which is why they’re selling so many more houses compared to resale. What they’re doing is offering financial incentives to the buyer that resell sellers simply think they can’t offer so they aren’t offering.
Do what the builders do, in Las Vegas it’s working for them they’re selling almost three times as many homes as re-sales are selling. Talk with the seller. Have the seller set aside at list price $10,000 to buy down the interest rate of the buyer’s potential mortgage.
In the MLS, on any brochures you do, in any ads, on the Internet, to other realtors, directly to all your buyers. Let them know about the house and the payment that’s how you get inventory and listings sold in this marketplace and don’t be afraid to advertise it.
Obviously you want to disclose any place that’s necessary with any laws required in your particular area, making sure you’re putting all the terms and conditions of the mortgage that’s how you get listings sold in this market. Be aggressive. Advertise and market the price.
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