By Julie Harris
One of the most basic things to do right now and perhaps the most critical thing is building your listing inventory for 2008. You need listing inventory.
In a buyer’s market you need buyers. Where do they come from? Sign calls, listings, activity surrounding listings. Where do listings come from? Marketing, prospecting, lead follow-up what are you doing about that?
Here’s a basic real estate math question to consider. Let’s say for a second that 25% of your listings are showing per month. For some of you it’s 5%, for some it’s 30% and some of you are great at pricing and using a price reduction script, so half of your listings are showing per month or better. For the sake of argument let’s say 25% or one in four of your listings are showing monthly.
One of the things that all top producers will tell you is in order to have a great year you must have a strong first quarter. How do you do that? Listing inventory. If you wanted two for sure closings at 25% rate of them selling eight listings should give you a minimum of two closes or pending listings in January.
A little known fact, especially in a market like this, every great listing should give you at least one great buyer. The odds are even better than they look. It’s not one in four; yes one listing in four will sell, but meanwhile each of those four listings are giving you buyers, especially if they’re in great neighborhoods with great prices and great schools. The types of houses that sell no matter what the market is doing and that people buy when they’re in a ‘have to buy’ situation.
People, who have-to sell, sell in a ‘have-to sell’ situation and this is the inventory that’s selling every month. They’re great houses that everybody wants and remember that rates are still reasonably great.
So start with the end in mind. Why are you doing it? If you don’t know why you’re doing this real estate business that you’re in every day it will be a lot harder to build inventory.
Start making those calls. If your new month starts on a Saturday take three hours and call of the expired’s you can get your hands on. You may be the only one calling them.



