While smart phones are par for the course these days, the concept of a smart home hasn’t caught on as quickly. In a culture that craves speed, efficiency and can’t seem to get enough of the gadgets, why is that? In an article out today by CNBC’s Diana Olick, says thats about to change as consumers get the education they need to get ‘smart’ with their homes!
Full home automation is not high on the average house hunter’s priority list. That may be about to change. The trouble so far has been the technology itself: Consumers aren’t sure how to integrate it into existing home systems. Plain and simple, they don’t know how to use it.
“It’s been a lot of fragmentation in the industry, a lot of confusion among consumers as to which devices are the best to go with. Is there longevity here? If they install a system tomorrow, will it be around in the next year,” said Blake Kozak, principal analyst at IHS Markit.
After all, from online to the big box stores, companies like Nest and others have overwhelmed consumers with choices, but no confidence in brand awareness or assurance that the system won’t be obsolete. Whats happening now is that bigger, more well known names are coming on board, and they see consumers following suit.
Consolidation in the industry has brought smaller home-tech companies under big umbrella home-service providers. That should help consumers feel more comfortable with the new devices.
“What the large players in the market like a Comcast, AT&T, and security providers like Vivint, what these companies can do is provide more marketing and provide more opportunities for consumers to use these products first hand. Get these products in front of them, because it’s very difficult just watching advertisements on TV, as to what the true value is,” said Kozak.
Backed brand awareness and more education through marketing, 2017 will likely be the year that smart homes take off and trickle down into the real estate market as more of a ‘must have’ rather than a ‘would like’ feature.