The real estate industry has an alarmingly high turnover rate of 75% in the first five years. If you’re a great agent, that works to your advantage because your competition doesn’t stick around very long. If you’re working towards becoming a great agent, its important to take note and not become a statistic. What can you do to ensure your survival and go on to being your markets next superstar? Besides selling tons of houses? Success is in the details and we have 20 of the best, proven secrets to doing the things that will solidify your position in the marketplace. They’re called moments of truth…
What is a ‘moment of truth?’ It’s a snapshot in someone’s mind of something you said or something you did; that 30 second judgement call when they’re deciding who you are, if they like you, if they trust you and do they want to do business with you. It could be conscious or subconscious, but in that moment they are deciding if you are a person of integrity or a flake!
The moments themselves are small and simple, but the resulting judgment can be profound. Don’t neglect these details as you walk out the door into the real estate world each day, because you never know when you’ll meet your next big real estate opportunity! How small do these ‘moment’s present as? Let’s start with some basics…
- Your business card. Have you ever been on the receiving end of a business card with not just one, two, but three or more phone numbers? Only to choose a number to call and find the voicemail is full? And what about the ‘alphabet soup’ that follows the agents name? Here’s a secret: Buyers and sellers have no idea what your designations mean and they don’t care! Make sure your business card is clean, professional, easy to read and then make yourself available to answer when the phone rings!
To Learn More About This Topic, Visit our Online Student Learning Portal.
