As real estate agents, we all have room for improvement. Small changes in the way we do things can seem insignificant, but ultimately can lead to big results that improve our level of performance and help us achieve even bigger goals.
One small step every day can change your business.
Darren Hardy outlines this principle in his book “The Compound Effect.”
Hardy, an author, keynote speaker, advisor, and former publisher of Success magazine, explains that the compound effect is the strategy of reaping huge rewards from small, seemingly insignificant actions.
Ultimately, the compound effect is the aggregation of marginal gains.
“If you improve in every area toward your goal by one percent, small gains will add up to remarkable improvement,” Hardy points out.
For real estate agents, this can be as simple as improving organization, working on lead generation or some other aspect of your business.
Ultimately, the first step toward change and improvement is awareness, and a savvy agent can use Hardy’s methods to gain a competitive advantage in today’s market.
“It is so easy to overestimate the over-importance of one big goal or one big resolution and underestimate the importance of making small improvements on a daily basis,” he said. “We often think change is only meaningful if there is some large meaningful change associated with it. We overlook the small change that can make a big difference.”
Let’s face it. Competition drives us. As a real estate agent, we always need to be looking for ways to improve to hone our competitive balance. This includes examining the long-term effect of even the smallest change. We should always be looking to making a small change, followed by another small change and another, and another. When these changes are done on top of one another you engage the magic of compounding.
“It can be very meaningful in the long run,” Hardy says.
And for you, the small change today can lead to a bigger shift tomorrow. Set a goal and work toward it with one step every day.