For real estate agents, success is the carrot dangled at the end of the stick. It is the reason that you work long hours, do prospecting and seek out new clients each and every day.
Success doesn’t happen by accident. It takes a lot of hard work and even the willingness to take a few chances.
Ryan Holiday is a well-known author, marketer, entrepreneur and media strategist. He is the former director of marketing for American Apparel and a media columnist and editor-at-large for the New York Observer. He is the bestselling author of “Trust Me I’m Lying: Confessions of a Media Manipulator and Ego is the Enemy.”
Holiday offers his Top 10 Rules for Success.
First, take big risks: Just because you are doing something, even if you are successful, doesn’t mean you have to continue doing it.
“Take risks,” Holiday said. “Your willingness to take risks, even when you are young, can be the difference between an average life and an extraordinary life.”
Do things simultaneously: This can help form the foundation of success and learning that will benefit your professional drive.
Make stuff people want: This may seem like it doesn’t apply to real estate agents, but we have to offer the type of service clients want. Holiday notes that you have to offer products that can be marketed. He cites the success of Instagram.
Find your direction: ” Knowing what you want to do won’t always be apparent. Sometimes, finding your direction will happen through taking risks.
“You don’t magically get the life that you want,” Holiday explains. “It is a series of steps. Take the smallest possible step you can. Then take another and another. There is momentum and the next step becomes clear.”
Want it really badly: Holiday suggests that that wanting something will provide you with the determination to gain trust and build momentum. When you want more, clients won’t have to chase you. The drive to succeed will position you to be ahead of the curve.
Experiment: Think outside the box and do things differently. Holiday suggests that marketing is one area where experimentation can drive growth. “The traditional marketing, the untrackable things, aren’t working anymore,” he said.
Don’t equate wealth with happiness: Wealth may be nice if you have it, but if you place your happiness on this, you are putting your personal happiness outside of your own control.
Keep your crazy at home: A lack of humility is the one thing that can make it difficult to succeed. “The worst trait you can have is to be a crazy person,” Holiday said. “If you are going to be like that, you are going to blow things up.”
Build virality into your product: Virality is a thought of people who build sharability and publicness into their product. Real estate agents can seize on this point to drive for success in social media and other venues.
Never stop being a student: If you think you know everything, you are never going to learn anything more. Holiday notes that students are humble because they know there is someone above them who can teach them.
Holiday also shares a bonus 11th tip. All of the tips can be applied to the personal and professional setting to help you become the best real estate agent you can be. Check out the video and see how Holiday’s lessons can apply to you.