In today’s real estate industry, visuals are a key component of your real estate business. We’ve come a long way from the days when people would actually go and look at property with new technology, including high-resolution digital photos and high-definition video.

Clients today begin their new home search online and visuals are your first and best chance to make an impression and entice them to see the house in person.

In a post presented by Forbes, Bubba Mills, owner and CEO of Corcoran Consulting & Coaching, writes that good agents today getting the sale requires getting prospects to act. Videos can make people act, resulting in potential sales.

“Cisco projects that by 2021, 82 percent of consumer internet traffic will be due to video. What’s more, even videos that are obvious ads are attracting eyeballs. A recent Extreme Reach report indicates that viewers’ time spent watching video ads is up by 19 percent, and the completion rate of these ads has had a 20 percent spike.”

As a result, it is important for real estate agents today to have a video marketing strategy. Mills offers a few tips to create impactful video for your real estate business.

“Before you shoot your video, remember these three words: informative, interesting and important. Why? Because there are already a lot of videos on the web, and you’ll have plenty of competition.”

Mills also points out that social media platforms also are a perfect place to feature your videos. And with video becoming more prevalent, Mills notes it is important to get to the point with your message delivered in the first seconds of the video.

“Get value across quickly. Viewers always want to know why they should stay put and watch the video.”

A small investment in a video marketing strategy will open new doors for you to communicate with prospects and clients. Online video has quickly become an indispensable marketing tool for agents today. You could be leaving money on the table by not using video in your marketing. This presents an amazing opportunity for you to step in, grab a camera, and differentiate yourself. Action!

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