Ponty Homes, a real estate listing site, analyzed some 1.2M listings in mid-July 2019 to determine which descriptive words are most commonly used in real estate listings.
For homes themselves, words such as “new,” “large,” and “spacious” are the most commonly used across all price points in the US. For locations of the homes, words like “cul-de-sac,” and “close to shopping and restaurants” are the most common.
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Listings for homes priced less than $250,000 most often have words that speak to possible post-purchase expenses (or non-expenses) such as “move-in-ready” and “new roof.” Homes with listing prices of $250,000 – $499,999 often have words such as “dual sinks,” wet bar,” “covered patio,” “pool” and/or “spa.” For top tier homes priced at $5M+, listings often use descriptive words such as “ocean views, “ media room,” and “wine cellar.”
ALL listings for ALL sales homes at ALL price points use the term “hardwood floors.”
Take a look at the listing words most commonly used for available homes within five distinct price points: (the words/terms used here are in order from the most to least common)
Words Used for Home Listings Priced Under $250,000
Granite countertops
Hardwood floors
Open floor plan
Stainless steel appliances
Vaulted ceilings
Formal dining room
New roof
Open concept
Move-in ready
Words Used for Home Listings Priced $250,000 – $499,999
Hardwood floors
Granite countertops
Stainless steel appliances
Open floor plan
Covered patio
Formal dining room
Open concept
Natural light
Dual sinks
Words Used for Home Listings Priced $500,000 – $999,999
Hardwood floors
Granite countertops
Stainless steel appliances
Open floor plan
Gourmet kitchen
Vaulted ceilings
Formal dining room
Natural light
Perfect location
Gas fireplace
Words Used for Home Listings Priced $1M – $4,999,999
Hardwood floors
Gourmet kitchen
Granite countertops
Open floor plan
Stainless steel appliances
Wet bar
Chef’s kitchen
French doors
Pool and spa
Natural light
Words Used for Home Listings Priced $5M+
Chef’s kitchen
Pool and spa
Ocean views
Wine cellar
Gourmet kitchen
Guest-house
Hardwood floors
Media room
Formal dining room
Pool
Thanks to Ponty Homes and the New York Times’ Michael Kolomatsky for source data and material.
Also read: Podcast: 10 Secrets Millionaire Agents Know (And You Probably Don’t)(Part 3), How About The Rise in Mortgage Applications!, Landing – A Startup Targeting Millennial Professionals for High-End Rentals
