Ponty Homes, a real estate listing site, analyzed some 1.2M listings in mid-July 2019 to determine which descriptive words are most commonly used in real estate listings.

For homes themselves, words such as “new,” “large,” and “spacious” are the most commonly used across all price points in the US. For locations of the homes, words like “cul-de-sac,” and “close to shopping and restaurants” are the most common.

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Listings for homes priced less than $250,000 most often have words that speak to possible post-purchase expenses (or non-expenses) such as “move-in-ready” and “new roof.” Homes with listing prices of $250,000 – $499,999 often have words such as “dual sinks,” wet bar,” “covered patio,” “pool” and/or “spa.” For top tier homes priced at $5M+, listings often use descriptive words such as “ocean views, “ media room,” and “wine cellar.”

ALL listings for ALL sales homes at ALL price points use the term “hardwood floors.”

Take a look at the listing words most commonly used for available homes within five distinct price points: (the words/terms used here are in order from the most to least common)

Words Used for Home Listings Priced Under $250,000

 Granite countertops

Hardwood floors

Open floor plan

Stainless steel appliances

Vaulted ceilings

Formal dining room

New roof

Open concept

Move-in ready

Words Used for Home Listings Priced $250,000 – $499,999

Hardwood floors

Granite countertops

Stainless steel appliances

Open floor plan

Covered patio

Formal dining room

Open concept

Natural light

Dual sinks

Words Used for Home Listings Priced $500,000 – $999,999

Hardwood floors

Granite countertops

Stainless steel appliances

Open floor plan

Gourmet kitchen

Vaulted ceilings

Formal dining room

Natural light

Perfect location

Gas fireplace

Words Used for Home Listings Priced $1M – $4,999,999

Hardwood floors

Gourmet kitchen

Granite countertops

Open floor plan

Stainless steel appliances

Wet bar

Chef’s kitchen

French doors

Pool and spa

Natural light

Words Used for Home Listings Priced $5M+

Chef’s kitchen

Pool and spa

Ocean views

Wine cellar

Gourmet kitchen

Guest-house

Hardwood floors

Media room

Formal dining room

Pool

 

Thanks to Ponty Homes and the New York Times’ Michael Kolomatsky for source data and material.

Also read: Podcast: 10 Secrets Millionaire Agents Know (And You Probably Don’t)(Part 3), How About The Rise in Mortgage Applications!, Landing – A Startup Targeting Millennial Professionals for High-End Rentals