Key Highlights

  • Personnel hiring, rehiring and additions can be sign of the times just as data is
  • ATTOM Data Solutions’ RealtyTrac brings back Rick Sharga
  • Sharga to oversee RealtyTrac’s marketing initiatives and strategies going forward

Rick Sharga has recently been appointed the executive vice president of Marketing at RealtyTrac, a licensee of ATTOM Data Solutions, one of the country’s leading providers of foreclosure information for investors, consumers and real estate professionals via its foreclosure listings and search portal. Sharga’s charge with RealtyTrac will be to oversee marketing initiatives and strategies to increase the company’s brand awareness.

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Rob Barber, CEO with ATTOM, said, “Rick’s extensive experience in the real estate and mortgage industry, along with his established industry relationships, make him an invaluable addition to the growing RealtyTrac team.”

Sharga is no stranger to RealtyTrac. He helped lay the foundation for its internal and external communications program for 8 years in the early 2000s. After his initial work with RealtyTrac, he was the CMO at Auction.com where he re-branded that company to Ten-X and then most recently served as EVP with Carrington Mortgage Holdings and CMO of its Vylla business unit. Sharga is considered an industry influencer by many top business and real estate news sites, a founding member of the Five Star National Mortgage Servicing Association and a Board member of REOMAC.

Upon this recent announcement, Sharga said, “I am excited to return to RealtyTrac and look forward to re-establishing the brand as the go-to source for consumers, investors and real estate professionals looking for foreclosure property information.”

Clearly, ATTOM’s RealtyTrac is projecting an uptick in foreclosure activity with Sharga’s return. With a housing market defined by high demand, low interest rates, low inventory, increasing prices and forbearance deferments for homeowners in an uncertain, weakened economy, RealtyTrac says on its website that “…now is the right time to keep an eye on the foreclosure and real estate market trends.”

Sharga is also looking “…at properties that might represent an untapped investment opportunity…” such as small multifamily properties and “low dollar commercial assets” often ignored. Sharga said, “…the reality is that the majority of investments that people make in real estate are not foreclosures…and RealtyTrac can be a valuable resource for buyers looking for hidden values in the housing market.”

Real estate professionals, pay attention here. ATTOM’s RealtyTrac and Sharga are sounding the horn for an uptick in foreclosures and “often ignored…hidden values” in both multifamily and commercial properties.

 

Thanks to ATTOM Data Solutions, RealtyTrac, HousingWire and InmanNews.

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