Real estate agents and brokers, this time is not like last time…or any time in the past. We are in uncharted waters, trying to figure out where the current is headed so we can paddle in that direction instead of trying to paddle against it.
In real estate, as in life, knowledge equals confidence and ignorance equals fear. Be the one with the facts, so you can be a leader in the new market.
When people feel uncertain of what to expect, they tend to take a wait-and-see approach. This explains the slowdown of showings, the influx of price reductions, and longer days on the market.
This does not mean that transactions have stopped happening, but it does mean that you need more talking points for contacting your leads, prospects, and existing clients. It also means you need to be making real, face-to-face, voice-to-voice contact. The following are the facts and how to discuss them!
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