This is part 4 of 5 of 2023 Best (and Worst) Real Estate Lead Sources.
Lead generation is your number one job in real estate. Without it, nothing else happens. Lead follow-up, prequalifying, presenting, negotiating, and closing all follow effective lead generation. Accept the fact that there is no ONE, silver-bullet, magic-easy-button method of lead generation that will create an endless supply of proprietary leads for you. Understand the proprietary HARRIS Spokes in the Wheel Lead Generation Model, so you’ll have multiple sources of predictable, duplicatable leads.
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We will rate for you the different sources of real estate leads based on some simple filters, and show you the upside and the downside of each.
The 4 filters:
1- Quality. What’s the likelihood of the prospect buying or selling with you in the next 60 days or less? Are they a lead, or are they just an ‘impression’ or a ‘contact’? Do they consider themselves a real estate prospect, or are you the only one thinking of them that way?
2- Cost versus results. Cost can be in terms of time, money, or both. What do you spend and what do you get?
3- Level of commitment and consistency required.
4- Scripts, skills, and coaching necessary to get results.
*We will also explain how to systematically approach each source, and recommend resources and discounts for you.
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