Welcome Back to America’s #1 Daily Podcast!
Featuring America’s #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris.
Ready to become an EXP Realty Agent and join Tim and Julie Harris? Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206.
IMPORTANT: Join Tim and Julie Harris’s Premier Coaching Now for FREE!
Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market.
Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching
The Secrets to Expired Listings Success
The following secrets come straight from our coaching clients who are successfully taking and selling expired listings. Today, we’ll share their insights, explore what real expired sellers say about their previous agents, and provide actionable strategies for you to achieve success with expired listings too!
Secrets from Coaching Clients
More Opportunities Than You Think
Coaching clients report far more expired listing opportunities than they initially realized. Key changes they made to uncover more expired homes include:
- Expanding their geographic search.
- Looking further back in time.
- Including withdrawn and temporarily off-the-market listings.
If you’re unsure how to perform these searches, call your MLS or ask your broker for help.
HUGE Announcement: You Will Love This!
Looking for the full outline from today’s presentation? Our DAILY Newsletter features lead generation systems, real estate scripts, daily success plans, and (YES) the notes from today’s show.
Best part? The newsletter is free! Sign up here!
Surprisingly Receptive Sellers
Clients say expired listing owners are much nicer to talk to and more open to discussion than expected. These sellers are craving a fresh approach and a better strategy.
Fast Sales = Marketing Gold
Coaching clients who secure these listings often sell them within 10 days or fewer. This creates a fantastic marketing opportunity to prospect even more expired owners. Use client testimonials for videos, postcards, door hangers, and more.
Top Complaints Expired Sellers Have About Their Previous Agents
(Real-world commentary reported by coaching clients)
- Set It and Forget It
The previous agent listed the home in the MLS and did nothing else, expecting it to sell itself. This suggests overpromising and under-delivering, leaving sellers frustrated. It’s just plain lazy. - No Open Houses
The previous agent skipped open houses, claiming they don’t work, don’t believe in them, or deem them unnecessary. This angers sellers, as open houses are one of the few tangible efforts they can see. Remember, they’re watching HGTV and Bravo real estate shows every night! - Terrible Photos
The previous agent’s pictures were awful—featuring reflections in mirrors, open toilet lids, dark shots, unstaged rooms, or unprofessional quality. Sellers were disappointed by the lack of effort. - Neglected Properties
One seller returned to their vacant home to find roaches in the foyer because no one checked on it. In this case, the home didn’t expire—the seller fired the agent, and it was shown as “withdrawn.” We’ve heard stories of vacant homes being broken into, weeds in the landscaping, unmowed yards, green pools, and the list goes on. Check on all listings every week! Know if the seller has maintenance set up or if they need your help. - Poor Communication
Sellers frequently cite zero or subpar communication from their previous agent. Our coaching clients solve this with a communications guarantee in their Pre-Listing Package. - Price Reduction Overload
Some sellers only heard from their agent when it was time to request a price reduction. While reductions are sometimes necessary, agents are less likely to get approval if they haven’t demonstrated value first.
Top Strategies to List Expired Homes
- Daily Phone Outreach
Spend one hour each day calling expired, withdrawn, and temporarily off-the-market sellers directly. Use RedX to source phone numbers efficiently. - Door Knock Without Overthinking
Visit listings without good phone numbers within a 20-mile radius of your home or office. Don’t over-qualify or get stuck in analysis paralysis—history doesn’t matter if they want to keep the house. Use your seller pre-qualification script once you’re talking, then research price and history later. - Prioritize High-Value Homes
Door knock and call from the most expensive to the least expensive homes. There’s far less competition for pricier properties. - Match Buyers to Expireds
Target expired homes that fit the criteria of your buyers struggling with low inventory. This is a favorite strategy among our coaching clients—pairing real clients with real needs often leads to quick transactions. - Dig Into Older Listings
Reach out to expired, withdrawn, and temporarily off-the-market listings from months or even years ago. These homes have likely appreciated since they were last listed, so you might not even need to reprice them to sell. - Systematize Your Success
Join Premier Coaching today to refine your expired strategy and tap into this gold mine! Sign up with RedX to get the data you need to start immediately.
Why Expired Listings Are a No-Brainer
There are no referral or acquisition fees when you list expired homes. Listing and selling just one expired home per month could mean at least $100,000 in yearly income! Ignoring expireds is like installing an ejector seat in a helicopter—don’t be that agent. Get to work! 💼
