Real Estate Agents 12-Step Real Estate Podcasting Launch Plan (2)

Welcome back to America’s #1 Daily Podcast, featuring America’s #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris.

This is PART 2: Real Estate Agents 12 Step Real Estate Podcasting Launch Plan

Facts:

This podcast, Real Estate Coaching Radio (RECR) IS:

* #1 Listened to DAILY podcast for real estate professionals in the United States. We publish every weekday.

* Named one of the “Most Influential Real Estate Podcasts” by Inman News, Motley Fool, National Association of Realtors, and dozens of others.

* Downloaded in over 60 countries and often #1 in Education on iTunes (in Peru, for example)

* RECR has over 2000 shows on iTunes and over 5000 shows in the archive. 

* RECR is in the top .05% of all podcasts in the world. For example, we have had over 50k downloads in a day depending on the topic. 

* RECR listeners were surveyed and 93% were IN real estate or planning on getting a license. 7% were ‘other’. 

* We have been hosting this podcast for over 10 years. 

6) How to get downloads, which iTunes category? Choose the category with the least competition. Big categories like Business are too hard to rank in. Does ranking really matter? Not really. You need to market your show when you are starting. Market via direct email, market via being on other podcasts (as a guest), and market on social. It’s UNKNOWN how Itunes decides list placement. It is believed they track the number of new subscribers you had in the last reporting period. We have been as high as 23 globally in education but are usually in the top 300. We still have up to 55k downloads per show every day. The bottom line is don’t worry about the lists. 

7) Media syndication. This is the name of the game. You should have your show appear on all the top podcast services (and youtube). We use audio bursts for YT content. The global leader in podcasts is iTunes. However, stitcher is the go-to for androids. 95% of all our 20m downloads in iTunes. 

As promised, here is the discount link for the EXPIRED LISTING LEADS: https://www.redx.com/affiliate/tim-and-julie-harris/

8) Process. Our process is stupidly simple. we record the show on Tim’s iPhone, load the audio to google drive, and then share the audio file with a team member. We then will give her the subject line and show a description (our notes). She then loads it to Podbean (and we have another syndicator called C-Suite Network…more on this in a second). Podbean then automatically loads the show, title, and description to iTunes. Itunes then shares the show with 10 other podcast platforms, like Stitcher. She chooses a show image. The show appears on our site, TimandJulieHarris.com, and all the others. (for free). Don’t worry if Spotify (and others reject your show at the start). 

9) Your show needs to have bright eye-catching artwork. Look at ours, real estate coaching radio on iTunes. 

10) You can make money from your podcast once you have at least 3-5k daily downloads. We use C-Suite Network. They are our official podcast hosts now. They manage selling ads, collecting money…they do it all. For the sake of selling our own products, we use SMS CTAs.

IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris’s Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com/ 

11) Launch. Have 10-12 shows ready to launch. Decide how frequently you will publish. We publish every day. Real Estate Coaching Radio has over 5000+ shows. That is 5000+ shows that act as an archive for search etc related to being successful as an agent. 

12) Big picture. Podcasting is the new frontier for content creators. It is easier to create an audience with podcasting vs youtube. YT is over-saturated. If you don’t know which to do, do both.  You can make money from a podcast. Joe Rogan is being paid $100mm from Spotify, for example. Real Estate Coaching Radio has sponsors that range from Everyplate to BetterHelp….and CoreLogic. 

What is a successful podcast, how many downloads (listens) should I be getting?

In a world of YouTube views and Twitter followers, we’ve become accustomed to figures in the hundreds of thousands, and even millions.

It’s important to realize though, these numbers are completely irrelevant to podcasting. The time and effort it takes for someone to click ‘Follow’ on Twitter or watch a few seconds of a Youtube video, should never be compared to podcast listening. Podcasting listeners are about long-term relationship building. Podcast listening is a commitment and an investment. 

Never compare your average podcast downloads to someone else’s Instagram followers. Consider this, a good-selling book sells 250 copies per year with lifetime sales of only 3,000 total sales, ever. 81 percent of adults aged between 18 and 29 years old had read a book in any format in the previous year. It has been stated that over 90% of all books that people BUY are never read. The point being, if your show is 30 minutes long, and you have even 50 people downloading 4 times per month for 12 months your content is getting more attention than most authors will in a lifetime. 

Benchmarks:

If your new episode gets, within 7 days of its release:

  • more than 26 downloads, you’re in the top 50% of podcasts.
  • more than 72 downloads, you’re in the top 25% of podcasts.
  • more than 231 downloads, you’re in the top 10% of podcasts.
  • more than 539 downloads, you’re in the top 5% of podcasts.
  • more than 3062 downloads, you’re in the top 1% of podcasts.

IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris’s Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com/

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