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Sellers in some markets are offering “discounted” listing prices as a way to attract more attention from buyers. The thinking behind such a strategy goes something like this, “If I price my home below market value, surely I’ll ignite a bidding war among hungry buyers and get more than the listing price and, maybe, even more than market value.” Are...
The more interest rates increase, the more the percentage of borrowers with mortgage interest rates under 5% decrease. LendingTree, an online marketplace for connecting home borrowers with lenders, is tracking mortgage interest rates and the number of users with its Mortgage Rate Competition Index. During the last week on December 2018, 70.3% of mortgage purchase borrowers received a rate offer under...
In Part I of this two-part summary of Inman’s Special Report on Mastering Social Media for Real Estate Agents, we discussed the importance Inman gives to content creation. Think of content creation as both creating quality writing AND creating quality videos. You know the old saying, “pictures are worth a thousand words.” Videos are worth a thousand-plus words. Chelsea Peitz, the...
Most of you have completed some sort of plan, schedule, etc. Now it’s time to put it all together so that FUTURE YOU can say THANK YOU to present you for implementing! But before we get to the action steps, let’s be honest about Present You. Why is it that Present You sometimes screws over Future You by not taking the...
Last month, the Federal Housing Authority (FHA) “revealed” that its program is “healthy.” “Healthy” means that the FHA’s Mutual Mortgage Insurance Fund (MMIF) has a surplus of $34.86B, +$8B more than last year. Since the FHA occupies 12% of the mortgage market in this country, it’s a good thing the program is “healthy.” Within the FHA’s latest report last month,...
Improve your marketing efforts by identifying what worked for your business in 2018 and, as importantly, what didn’t. Use your analysis to build your marketing plan for 2019. Here are some marketing ideas and tips to consider. For more, go to https://mobilemonkey.com/blog It’s all about quality content. The more content your write, the more quality content you will write. Get...
Most of you have completed some sort of plan, schedule, etc. Now it’s time to put it all together so that FUTURE YOU can say THANK YOU to present you for implementing! But before we get to the action steps, let’s be honest about Present You. Why is it that Present You sometimes screws over Future You by not taking the...
Surprise, surprise…Phoenix pulled ahead of Seattle in the S&P CoreLogic Case-Shiller National Home Price Index (HPI) in October 2018. Las Vegas had the highest y/y price gains (+12.8 increase), San Francisco had the second highest y/y price gains (+7.9%) and Phoenix had the third highest y/t price gains (+7.7%). Nationally, home price gains averaged a +5.5% gain in October, according...
Think of social media as a spoke in your overall mindset of serving your clients with excellent, consistent values and authenticity. Most all, 97.14%, of real estate agents surveyed for Inman’s special report on social media indicated that Facebook is the most important social media platform for their business. After Facebook, 65,71% agents used Instagram 53.71% used LinkedIn, 42.86% used...
In an article recently written by Joanne Kaufman for the New York Times, Kathy Braddock, the managing director of residential fine properties for Ravers NYC, said, “Most people spend more time picking a restaurant than they do a real estate agent.” Braddock went on to say, “…no matter at what level you’re selling or buying, it’s a significant level,...
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