Podcast: Not Sure What to Say? Remember FORD and Be...

When meeting new people, the tendency for many salespeople is talk endlessly about themselves.  Boring! Unfortunately, extroverts don't realize they're boring, while introverts hate idle chit-chat.  So whether you need to put a lid on it or break out of your shell, we have an easy way to remember how to effectively connect with new…

Talk about a Hot Market! Burned-out Home Sells in Three Days

The Bay area real estate market is so hot that even a fire can’t extinguish demand for a home, with a San Mateo home damaged by a fire getting a pending offer of nearly $800,000 after being on the market for less than a week. And it wasn’t the first fire at the home, nestled…

Your 5 Step Plan to Make Money NOW!

While many around the country are starting to experience the spring thaw, there are still plenty of agents feeling like the spring market will never come!  Surrounded by snow, ice, and rain, contracts and commissions can start to be elusive.  Or are they?  If you're feeling like there's been a slow to your Mojo and…

The Roller Coaster Ride of Online Advertising, Lead Generation

For real estate agents, online leads and advertising that ultimately result in a transaction can be elusive and difficult to find. For today’s real estate professionals, lead generation is the most important aspect of their business. According to the National Association of Realtors, the return on investment for online ad spending is negative 32 percent.…

Podcast: Real Estate Signs – How to Go from Ho-Hum to...

With the advent of technology in the industry, the real estate yard sign is often seen as an outdated marketing method. Does anybody really call or choose an agent from a yard sign these days?  Fact:  Your real estate sign is a 'moment of truth'...neighbors, agents, buyers and seller prospects are making a snap judgment…

Podcast: Real Estate Signs – How to Go from Ho-Hum to...

With the advent of technology in the industry, the real estate yard sign is often seen as an outdated marketing method. Does anybody really call or choose an agent from a yard sign these days?  Fact:  Your real estate sign is a 'moment of truth'...neighbors, agents, buyers and seller prospects are making a snap judgment…

Podcast: New Construction 101 – The Blueprint to Building Massive, Repeat...

Whether you can't find homes for your buyers, you're tired of fighting about commission rates, or sick of losing out on the competitive offer situations, we have a solution for you --- Become a New Construction Agent!  Want to build massive streams of business and income, while brand new houses are built for your buyers?  We…

Why Pay for Leads? Learn How to Capture Them Yourself!

Starting your own business (in this case, a real estate business) can be challenging and a little costly up front.  There's the licensing classes and exams, the continuing education credits, the business cards, the yard signs, the cost of all the business items for your home or work office, and in some cases, even some…

Podcast: New Construction 101 – The Blueprint to Building Massive, Repeat...

Whether you can't find homes for your buyers, you're tired of fighting about commission rates, or sick of losing out on the competitive offer situations, we have a solution for you --- become a New Construction agent!  Want to build massive streams of business and income, while brand new houses are being built for your buyers?…

Podcast: When Disaster Strikes, How to Become a Leader Through the...

As real estate agents, you're use to helping people get INTO homes?  But what do you do when natural disasters force family, friends, past clients and current ones OUT of their homes?  In the days and weeks afterwards, continuing to generate business can seem impossible -- and even insensitive with so much destruction!  But it…
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