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Move Over Zillow, Facebook Enters Real Estate Ad Fray

For more than a decade, Zillow has been a giant in the real estate ad space, but Facebook, armed with a massive audience of...

The Roller Coaster Ride of Online Advertising, Lead Generation

For real estate agents, online leads and advertising that ultimately result in a transaction can be elusive and difficult to find. For today’s real estate...

Why Pay for Leads? Learn How to Capture Them Yourself!

Starting your own business (in this case, a real estate business) can be challenging and a little costly up front.  There's the licensing classes...

Podcast: Lead Bubble About To Burst! (+Other Shocking Truths!)

In 2007, there was a 38% ROI in online ad spending. In 2015 that’s dropped to NEGATIVE 32%. What’s that mean for agents? For...

Podcast: The Big Lie about Leads – How to Break the...

The first step is admitting it.  Admitting that you're addicted to that enticing (and attractive) easy button.  More specifically, the easy button that you...

RADIO: Joe Wieczorek Says Good-Bye to Lead Buying, Hello to Big...

We’re joined today by Joe Wieczorek, of Dickson Realty in Reno, Nevada.  Joe has over 14 years of both real estate and entrepreneurial experience....

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