The most popular aspirational “how to become” Google searches from January 2021-January 2022 were led by “how to become a real estate agent.”
Pandemic Inspired Many to Re-Set Their Life & Career Goals
The pandemic has inspired many new trends and physical chaanges. Among them are remote working, relocating to different parts of the country, massive numbers of job resignations and giant numbers of career switches.
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Just as 90%+ of people begin their home searches online to gather information about availability, cost factors and places, millions of people do the same concerning job possibilities. In fact, the most searched job on Google between January 2021 and January 2022 was “how to become a real estate agent,” according to Google Trends.
Most Searched “How to Become” Jobs from January 2021-January 2022
- Real estate agent
- Flight attendant
- Notary
- Therapist
- Pilot
- Firefighter
- Personal trainer
- Psychiatrist
- Physical therapist
- Electrician
Sub-searches under “how to become a real estate agent” included these sub-topics in this order:
– real estate license
– how long does it take to become a real estate agent
– how to become a real estate agent in Texas
– how to become a real estate agent in California
– how to become a real estate agent in “nc” (presumably North Carolina)
(Surprising that questions about “how much money does an average real estate agent earn?” weren’t high on the sub-topic list of questions, right?)
Breakout topics from “how to become a real estate agent” included:
– appraiser
– experience
– Redfin
– leasing coordinator
– side jobs
Data Confirms Job Search Questions
These job search questions were backed up by recent data from the US Bureau of Labor Statistics.
Its data indicates that in January 2022, real estate and leasing services added 5,300 jobs.
Google Trends Data Mirrors Swelling Membership in Largest Real Estate Industry Association
The National Association of REALTORS® (NAR) reported that its membership level reached an all-time high in 2021…nearly 1.6M members.
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Just as there are more people looking to buy houses than there are houses to buy, there are more agents looking to sell houses than there are houses to sell.
What’s a little stiff competition among friends?
Thanks to Google Trends and Inman.
