We’re at the top of the stretch for the prime summer selling season. Make your home selling tactics as hot as the temperatures.
- Use “rush hour” time frames rather than or in conjunction with weekends for your open houses.
- Thursdays from 4 – 7 is often a convenient time for buyers…it doesn’t conflict with their weekend getaway schedules for Friday – Sunday.
- Never hold open houses on Mondays. You know what Mondays are like for most everyone including yourself.
- Turn your open houses into summer parties.
- Timing is important here. Wait until late afternoon and/or early evening when temperatures become bearable.
- Advertise your gathering as a party or celebration instead of a typical open house.
- Serve cold lemonade and/or iced tea; fire up the grill and serve summer themed appetizers like sliders or teriyaki chicken/pineapple slices on skewers.
- Rent an ice cream or snow cone truck.
- Make outdoor spaces sparkle.
- Use the summer heat to feature outdoor amenities.
- Make sure to keep patio areas, pool, outdoor furniture ultra clean.
- Place some floating candles in the pool.
- Incorporate props like towels, cushions, lanterns and string and/or bistro lights.
- Set up a ping-pong table so buyers can play while they’re looking around.
- You want to help your guests imagine themselves living in this warm weather oasis.
- Create a community event or summer block party in the front of the house to invite more attention and foot traffic.
- Invite the neighbors and other passersby.
- Distribute event fliers in advance.
- Create a theme such as a luau or summer luau and serve appetizers to go with the theme.
- If it’s an urban neighborhood celebration, invite a neighborhood magician and/or group to sing/dance/perform.
- Balloons speak party.
- Advertise early, often and offline.
- People know it takes only 5 minutes to see a house…say that on your signs/fliers and in your ads.
- Put signs on roadways headed toward beaches, campgrounds, parks so they can know to visit your listing on the way home.
