(Click the play button above to listen to this interview) What’s the largest sale of your career? $500,000? 1 Million? Maybe even 10 Million? Imagine selling one of the most storied properties in the country — the iconic Playboy Mansion. Gary Gold did and sealed the deal for a cool $100 Million dollars, the highest sale in Los Angeles history! Once a 17 year old kid working on the marketing for his brothers real estate company, Gary found his calling and built a luxury real estate business that has made him a recognized expert, trend-setter and top producer for over 25 years. Today, Gary shares the story of his coveted sale and the tools he’s used to take him to the top!
What makes Gary so successful at his game? When its showtime, he knows how to “bring it!” Gary reminds us that it doesn’t matter what our last big sale was or how many people we know or even how well connected we are! If we’re not always ready with our A-game, that new or rookie agent who may not even be half as skilled as we are can steal it right out from under us!
Gary also shares his theories on being “in play” with someone and the importance of achieving that on-going conversation with a buyer or seller. After all, if you can’t secure a first contact, its likely that the next evening that prospect is scouring the internet with a glass of wine at night, they will just call the last person they had an intelligent conversation with – and you want that to be YOU!
Listen to todays episode to hear his thoughts on the Playboy Mansion sale, what its like to work with celebs and other ultra high net worth people, and why he thinks there’s too many agents in the business!
Subscribe to our Real Estate Coaching Radio podcast on iTunes, and while you’re there, rate our show and tell us what you think!