In an article for REALTOR Magazine, Mandy Ellis asked 19 seasoned professions their best advice regarding business building tips and longevity. Here they are…

Tips for Business Building and Longevity

  1. Everyone loves being told a story. Tell your clients a “story.”
    1. Brokers/agents building their businesses by building relationships via story telling. Tell your clients stories about what you do via blogs, videos, Instagram and Facebook drives.
    2. Annie Blatz, CRS, SRS, Kinlin Grover Real Estate in Brewster MA
  2. Think AND breathe before answering your clients’ questions…even if you know the answer immediately.
    1. You do not want to come across as arrogant or condescending so breathe before speaking.
    2. Fritz Barbour, CRS, GRI, Berkshire Hathaway Home Services, C. Dan Joyner, REALTORS, Greensville SC
  3. Focus on being an advisor rather than a salesperson.
    1. See your clients as being three-dimensional people and focus on being their problem-solver, advisor.
    2. David Stark, GRI, Stark Co., Madison WI
  4. Work overtime in the beginning. Think of an airplane that needs to take off so be in full-throttle mode for at least 2-3 years.
    1. You need enough power to take off and then enough power to continue soaring.
    2. Dawn Lahlum, CRB, GRI, CEO/Owner Park Co., Fargo ND
  5. Get educated and build your confidence by doing.
    1. Become a visible, not a secret, agent.
    2. Mary Ann Hebert, GRI, SRES Better Homes and Gardens Real Estate, Bannon and Hebert, Middlebury CT
  6. Take breaks from your business.
    1. Real estate is a 24/7 proposition BUT you NEED time to recharge.
    2. Brooke Miller, CRS, GRI Long and Foster Real Estate, Fredericksburg VA
  7. Focus on income producing activities. WORK the market.
    1. Make a routine. Decide what is first in the morning…prospecting calls, emails, scheduling showings, checking what’s new in MLS.
    2. Patrick Lewis, Realty Express, Scottsdale AZ
  8. MAKE time to generate income.
    1. Because this is an all-commission business, if you don’t work, you don’t have an income stream and that income stream can take 4-6 months to begin streaming.
    2. Jody Lockshin, CRS, GRI, Habitat Homes, Austin TX
  9. K now what makes you invaluable and be able to articulate your value.
    1. Your clients need to know what makes you unique…tell them.
    2. Brad Cohen, Funkhouser Real Estate Group, Harrisburg VA
  10. Slow down to go-fast.
    1. Take time up front to learn how to do things the first time so you don’t have to repeat and/or restart your steps.
    2. Shawn Kunkler, Compass Real Estate, San Francisco CA