Welcome back to America’s #1 Daily Podcast, featuring America’s #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206.
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The #1 Mistake Agents Are Making Now: Procrastination
Why Agents Are Losing Money Every Day (And How to Stop)
Procrastinating: What Are You Waiting For?
Here are the top 10 procrastination pitfalls that are costing you money every single day, followed by actionable solutions to cure your waiting habit.
Ask Yourself: What Do You Lose by Procrastinating?
Are you driven by the carrot (your goals) or the stick (what you stand to lose)? Most agents say they’re motivated by what they want to achieve, yet it’s often the threat of losing something that gets them moving. Let’s dive into why waiting is your worst enemy.
- Waiting for the Market to Crash
You’re holding back, convinced the market will crash and create better opportunities. You tell yourself no one is buying due to higher rates, and sellers are stuck with their low-interest-rate mortgages.
Reality Check:
4 million transactions happened while you were waiting! Opportunity doesn’t wait—why should you?
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- Waiting for the ‘Perfect’ MLS Listings
You’re waiting for the perfect listing to pop into your MLS feed to finally get your buyers under contract. You’re stuck relying on your MLS drip instead of exploring alternative avenues.
Reality Check:
30% of last month’s closings were from new construction. Are you leveraging every possible inventory source or just waiting?
- Waiting on Your Center of Influence (COI)
You’ve been lucky in the past, expecting deals to materialize from your COI magically. But in this market, hoping for something to land in your lap just won’t cut it.
Reality Check:
Do you know which contacts need to move in the next 90 days? Have you informed them about the value of their home in today’s market? Who is being relocated with their company? Who has kids who are first-time buyers? Who needs to sell and move into assisted care? Who is having another baby and needs more bedrooms? Who has kids ready for kindergarten and wants a better school district? You won’t know if you’re procrastinating those conversations.
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- Waiting for Your Social Media Videos to Bring in Listings
You’re waiting for your TikToks or YouTube videos to go viral and get you that coveted listing.
Reality Check:
Content is great, but when was the last time one of your videos turned into a closed deal? Consistent follow-up is what seals the deal, not just views.
- Waiting on Other People
You’re constantly waiting—for callbacks from leads, the other agent, the home inspector, or the mortgage broker.
Reality Check:
Proactively follow up and create momentum in the deal. Don’t sit back—make things happen.
- Waiting for Your Scripts to Be Perfect
You tell yourself you need a few more role-play sessions before you call your leads.
Reality Check:
Perfection is an illusion. Pick up the phone and start practicing on real prospects with real needs. Improvement comes from action.
- Waiting Until After Vacation
You’ve got a vacation in two weeks, so why bother initiating anything new now? You wouldn’t want a deal to come together while you’re away!
Reality Check:
Deals don’t care about your vacation schedule. Get the ball rolling now and build momentum before you take off.
- Waiting to Find Your “Big Why”
You’re stuck, waiting for that burst of passion or a profound reason to motivate you in this business.
Reality Check:
Passion follows action. The more you dive into meaningful work, the more motivation you’ll find. Stop waiting for inspiration—start taking action.
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- Waiting for Mortgage Rates to Drop
You’re convinced that buyers are waiting for lower rates before they make a move, so you wait, too.
Reality Check:
Over 25% of transactions are closing with all cash. Lenders are also offering incentives like free refinancing. Encourage your clients to “date the rate, marry the home.”
Most builders have advantageous financing with buy downs or adjustable that achieve a much lower interest rate.
- Waiting for Your Listings to Sell Themselves
You’re waiting for your listings to sell without making adjustments, hoping for multiple offers and over-list price sales like in the past.
Reality Check:
If your listing isn’t moving, change your approach. What three things can you do differently today to create urgency and avoid an expired listing?
- Waiting for your buyers to send back signatures on your Buyer Agency Contract.
Reality Check:
Just because you sent it with a message that it’s now ‘required’ doesn’t guarantee that they’ll send it right back! If you’re still trying to close on that signature but aren’t meeting in person or by Zoom with a proven buyer presentation, you may be waiting forever for those signatures.
The Cost of Procrastination
“The trouble is, you think you have time.”
— Buddha
Solution:
Take massive action starting today! Whatever you think you need to do, multiply it by five. Do five times more open houses, five times more follow-ups, five times more new construction visits, and five times more expired calls. Stop waiting and start doing.
Your new affirmation: “I’m a doer! I take action now and get things done!”
Still feeling stuck? You need Premier Coaching to help sharpen your focus. Sign up today at PremierCoaching.com—and remember, don’t wait!
