Welcome back to America’s #1 Daily Podcast, featuring America’s #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206.
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Thinking about launching a mail campaign? Don’t waste time on generic, forgettable drip campaigns like recipe cards that go straight to the trash. Instead, send targeted, high-value messages with a clear call to action—every single time. When done right, direct mail can still generate high-quality leads and position you as the go-to agent in your market. Here are 10 direct mail strategies that are delivering real results today.
Secret: 1800HomeHotline.com is better than just your phone number on all of these mailers!
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1. The ‘Zestimate Was Wrong’ Mailer
“Zillow estimated this home at $775,000. We just sold it for $1,000,000.”
Nothing grabs a homeowner’s attention like showing them how online valuations can be wildly inaccurate. Highlighting the difference between an algorithm-based estimate and a real sale price makes a compelling case for your expertise.
Add a short but powerful client testimonial for even more impact, and don’t forget to write: ‘Ask me how I did it!’ plus your mobile number or 1800HomeHotline number plus extension and email address.
2. The Expired Listing Letter
“Sometimes even the BEST homes don’t sell the first time…but not for the reasons you may think! For a free, confidential consultation, call or text me today.”
Homeowners with expired listings are often frustrated. This letter taps into their pain points, reassures them that there’s still a way forward, and presents a solution—your strategy for getting results.
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3. The Just Sold Story Mailer
“This card isn’t just to tell you there was a sale that happened… It’s to tell you how we did it. After 12 showings, one open house where 17 people came through, two counteroffers, and a bidding war, we successfully closed for more than the asking price…”
Instead of announcing another sale, this mailer tells a compelling story demonstrating your skill and persistence—showing potential sellers that you’re the agent who will navigate challenges and get the job done.
4. The Free Comparable Market Analysis Offer
“Even if you’re not planning to sell, you should know your home’s value. Local home prices have increased by 12% since last year. Ready for an updated valuation? Call or text me today for a free, confidential consultation about what your home is worth in today’s market!”
A simple but effective mailer that keeps you top of mind. Many homeowners are curious about their home’s value, and this approach positions you as a trusted resource—without any pressure to sell.
5. The Neighbor Alert Postcard
“A home just sold in your neighborhood for $50,000 over asking. Curious about what your home could sell for? Call me for a free market update. Find out how we can get top dollar for you too!”
Everyone loves to know what’s happening in their neighborhood—especially when it comes to home values. This postcard plays on curiosity and encourages homeowners to reach out.
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6. Wanted! Your Home for My Super Motivated, Highly Qualified Buyer…Who Only Wants This Neighborhood!
“I’m working with a highly qualified and motivated buyer client. They’re relocating to Atlanta from Charlotte and only want this neighborhood. If you’re considering selling this month or this year, call me today because they may be the perfect match for your home!.”
This direct, personal approach creates urgency and intrigue, making homeowners wonder if now is the time to sell. Even those who weren’t thinking of selling may be tempted to respond.
7. The Local Market Report / Absorption Rate card
“In the last 30 days, 23 homes sold, six went under contract, and four new listings hit the market. What does this mean for your home’s value? Call me today for a free, confidential consultation!”
or
Create a graph showing ‘what’s hot and what’s not’ by price range and/or zip code.
A straightforward market update establishes you as the go-to expert in your area. Regular updates like this keep your name in front of potential sellers.
Final Thoughts
The key to successful direct mail isn’t just sending postcards—it’s sending the right message in a way that resonates. Try a few of these strategies, track your results, and refine your approach to make direct mail a powerful part of your lead-generation strategy.
Provide value and always have a call to action. Consider using 1800HomeHotline.com to capture even more leads!
