So you’re spending money, to buy leads, to make more money – to buy more leads. But are those leads good, or are you investing in the digital equivalent of a steaming pile of crap? Maybe that sounds harsh, but in this episode we discuss the reality of buying buyer leads in today’s market. Zillow, Trulia, and to a lesser degree are selling more leads than ever before – but the number of people looking for homes hasn’t changed. It doesn’t take a mathematician to figure out that lead quality has dropped, and today you’ll learn what this means for your business.

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