Don’t spend money blindly! In today’s special encore edition, we touch on the cost and value of buyer leads, and offer practical advice on how to make the best investment when you purchase real estate buyer leads.We’re also going to discuss cost-effective alternatives to buying leads from the “big-3” listing portals, and give you some tools to generate your own buyer leads – a completely free alternative to the “pay-to-play” world of today’s online real estate. The key to buyer leads is lead quality, so knowing your conversion rate is critical to making the best investment when buying leads.