Most agents live & die by the deal – so it’s no surprise that most agents tend to view “success” as an event to be achieved. Being successful is a “thing”, like a trophy that you carry around – and as long as you meet your production goals, nobody will take it away from you.
The truth is more complicated, though – success is a spectrum, which means that it’s the accumulation of many small things that you do over time that build up to major achievements. So if you’re an agent looking to achieve success, being on the lookup for some success “event” is going to leave you searching for the wrong thing – and most likely neglecting the tasks that truly lead to a successful career. Learn more about Brian Tracy’s “Law of Accumulation“, as mentioned in today’s show.