If you’re a brain-surgeon, airline mechanic, or astronaut, then doing your job perfectly is a job requirement, because as they say “failure is not an option”. Those industries have well-defined procedures, though – unlike sales, where the sand is constantly shifting under your feet.

Quality is wonderful – it’s something we all strive for in our real estate practices. When you spend an inordinate time pursuing perfection, however, you end up undermining the dollar-productive activities that make you successful in real estate to begin with.

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