The British automaker that makes the vehicle favored by James Bond is now driving into real estate. Aston Martin is pairing up with a property developer to build a new 66-story residential high-rise in Miami.
Teaming up with property developer G&G Business Development, the companies broke ground on the new Aston Martin Residences in downtown Miami and expect the building will be finished in 2021. The company, known for its high performance vehicles, is seeking new sectors outside of its normal niche.
“Aston Martin is on a growth trajectory globally and across the United States,” Chief Marketing Officer Simon Sproule said in a statement. The apartment project “forms an important part of that growth story and of our desire to bring our brand to new audiences across the world.”
Marek Reichman, Aston Martin’s chief creative officer, said the company is very selective about the projects it collaborates on to avoid diluting its brand.
“Partnerships only happen if it’s the right partner.”
The sail-shaped glass and steel construction, designed by Revuelta Architecture and Bodas Miani Anger, will feature 391 condos.
Amenities will include pools, a virtual golf room and two cinemas. The residences, which range from 700 to 19,000 square feet, are priced from $600,000 to upwards of $50 million.
Residents will also have access to a 24-hour butler, a self-parking garage and private docks for sailing yachts — all contributing to the elevated style of living.
All the colors, materials, and design details have been executed in partnership with Reichmanm, who has had a hand in every design decision made at the project, from the hand-stitched leather door tabs and bespoke artisan handles, to the grey and black carbon fiber furniture and residence number plate plinths.
Presales for units have already exceeded $150 million, showcasing Aston Martin’s commitment to prestige on and off the road.