Most common things we hear from listeners and members of our coaching programs…
1 Never really learned to be a listing agent, or never learned to compete on listings that are not referrals. What to do? Learn and follow the 7 step listing process. This requires you have a Pre-qualification script, Pre-Listing Package, listing presentation and proven scripts.
This also requires you to be competent in pricing and not losing it over price if the home owner is motivated.
2 Never really learned how to generate my own leads versus buying them or waiting for the real estate gods to send me a new referral or repeat client. What to do? Understand the Spokes in the Wheel model for lead generation and start taking your spokes seriously. Don’t just dabble; become the best!
The Accumulation Effect works for you or against you regarding lead generation. You’re either self employed or self unemployed every day, depending upon your actions.
Follow the Daily Schedule you created in your Treasure Map which reflects: Lead Generation, Lead Follow Up, Pre-Qualifying, Presenting, Negotiating and Closing.
3 Being Accountable…to anything for any reason…Financial, skills, following a schedule, etc. ‘If it’s meant to be, it’s up to me!’ (not your broker, not the market, not interest rates, not the time of year or who’s president).
What to do? Don’t just ‘have’ a schedule, FOLLOW a schedule which reflects your goals. 80% of your day should be in lead generation and lead follow up, 10% on appointments and 10% ‘getting ready, working on, studying’. Earn while you learn.
4 Physical health, nutrition, weight, etc. General complacency. What do do about it? Remember that schedule you’re supposed to have? Where is your work out? What’s your physical plan? Are you actively working on your nutrition and body or are you being passive?
5 Cash flow versus cash spurts. Can’t seem to get into consistent income month in and month out. What to do about it? Only do the things that matter every day. Lead generation, lead follow up, prequalifying, presenting, negotiating and closing… lather, rinse, repeat!
Make your own declaration of success: Remember the TFW plan? Lose 10lbs, take 10Listings in 30 days… or modify to your personal plan.