Podcast: Download
How do you create a steady flow of referrals and repeat business? Create a twelve-month plan so you can get into action and out of planning mode.
In today’s show, you’ll learn valuable tips, tricks & important strategies to follow up with your contacts throughout the entire 12-month calendar year to generate more referrals and repeat business, and ultimately help you grow your business!
Many of you may think that the only way to generate leads is by buying them. I realize that if you have gotten your license recently and haven’t been present in the real estate industry for several years, it is likely that you DO believe that the only leads out there are the ones that you buy. This just isn’t true. There are many other ways to generate leads. What you are about to read is something that every agent can embrace. It doesn’t matter if you got your license yesterday or if you are seasoned agent.
First, you need to understand that your business is built in the same shape as a wheel imagine a wheel rolling down the road. If that wheel is limited to just a single spoke and it encounters even a small bump in its path, that wheel is going to break and collapse. A single-spoke wheel has no structural integrity. If you are an agent that limits yourself to one source of business, (as with our Agent A above) you will eventually find that your business lacks structural integrity in terms of your ability to generate new leads and new business.
Your goal should be to have at least seven strong spokes in your lead generation wheel. Any top-producer that is truly and consistently successful in the real estate business will have a minimum of seven core spokes. You need to build the security and integrity that comes with having many spokes so that, for example, when it comes time for you to take a vacation, you aren’t completely out of business when it comes to lead generation.
The core spoke for your 12-month lead generation plan should be Centers of Influence and past clients. This book is going to give you a step-by-step, month-to-month plan and will outline exactly what to do to build your core spoke – centers of influence and past clients. Today you’ll learn exactly how!
