Shashank Shekhar started his business in 2008 with $1,900 of capital in his pocket. In just three short years, his business grew 987% from $2.8M its first year to becoming a $180M producer in 2018.
How did Shekhar build his brand? Here are his 5 tips…
- Choose Your Medium AND Remember to Pursue Excellence, NOT Perfection!
- Blogging
- One of the most dependable methods of drawing traffic to your brand.
- Create a reader-writer bond.
- Turn your prospects into customers
- Blogging
- Audio Podcasts
- Talk with love about what YOU think is worthwhile.
- Penetrate into your audience’s consciousness with your enthusiasm.
- Vlogging
- Vlogging is a sizzling hot internet property.
- Snapchat, YouTube and Instagram are the nucleus of many people’s live…use one or the other or the other based upon the strengths of each platform.
- Be Consistent with Your Content Creation
- Content ideas such as
- What questions do your customers ask you?
- Provide information on market statistics – price reports, rate changes, etc.
- Provide news about topics that impact your business – Fed announcements, jobs reports, government incentives, tax laws, inventory reports, etc.
- Community events and trends within areas you serve.
- Content ideas such as
- Consistently create and produce high quality, value-added content.
- Make Sure to Amplify Your Content
- Great content MUST be delivered to your target audience.
- Exposure is key so share your content on social media platforms where YOU ARE ACTIVE.
- Email to your database and make it easy for your contacts there to share your content with their friends.
- Post to relevant groups on Facebook.
- Use Your Content to Create Leverage.
- If your content is value-added and consistent, your audience, reporters, other bloggers and content creators will pay attention to your content.
- Make sure to respond to their questions and comments quickly – these people have deadlines.
- Be responsive and share opinions that you think have value.
- Reach out directly via Twitter, Qwoted and HARO.
- If you bring new ideas/perspectives to other content creators’ demographics, they will feature you in their content.
- Match the experience you are providing to the promise you are giving to your audience.
- Effective branding comes with the expectation of outstanding customer service.
- Make your service 5-star and deliver it consistently.
Make every experience your customers get from the time they call you, email you or fill out a form on your website to the time of the transaction closing in sync with their expectations of that experience.