No doubt you are bombarded daily with an onslaught of the latest and greatest tech tools for your real estate business. But remember, you don’t need an arsenal of tech tools to be successful…you need only a few that are specific to your business AND specific to how you choose to do your business.

Just as you are selective in what you buy at the market, be even more selective with the tech you buy for your business. Buy ONLY what you need and ONLYwhat you will USE. Concentrate on these areas:

  1. Mobile friendly video marketing
    1. Make a video profile of yourself in addition to your written bio. Seeing faces is more intimate than seeing words.
    2. Zillow now has a “free” tool for its Premier Agents but…
    3. BombBomb – allows you to create and send videos from any device so you can connect 1-to-1, capture leads and track engagement. Annual plans cost anywhere from $468 – $1,500/yearly plus a $500 set-up fee.
    4. WeVideo – 4K Ultra HD home tours including text, motion effects, royalty-free music/images, voice over narration and different frame rate speeds. From $4.99 – $59.99/monthly
    5. Animoto – story boards, voice overs, Getty images/video. Annual plans from $60 – $588.
  2. Real estate specific CRM – This is a must! This is your database so make sure you know how to use it!
    1. Contactually – helps you organize your contacts, contracts, has customized marketing templates and sets up automated follow-ups. Monthly plans vary from $59 – $599.
    2. Wise Agent – helps with transaction management, lead generation and market. Integrates with Gmail, BombBomb, Facebook and DocuSign. Monthly plans from $29 – $299.
    3. kvCore – listings management, email marketing automation, lead generation, business analytics, website template. $499/month.
    4. BoomTown – helps manage clients, websites and lead generation. Integrates REALTOR’s Property Recourse, Facebook, Zapper, Mail Chimp, Constant Contact, Office 365. Monthly plans from $750-$1,500.
    5. Commissions Inc – drip campaigns, lead generation, analysis of communications effort. $850/month for individuals; $1,300/month for teams
  3. Paperless Tools
    1. DocuSign – sends documents for review and signature. Integrates with Dropbox and Google Drive. Exclusive pricing via NAR and REALTOR Benefits Programs at $13 – $35/monthly
    2. DigiSigner – all the above plus templates, branding, legally valid signatures. $40-$50/month for unlimited documents for 5 senders.
    3. Authetisign – part of the Transaction Desk platform. Integrates with Drop Box, One Drive and Google Drive. $69-$129/annually
  4. Transaction Management
    1. ZipTMS – This is a NAR membership transaction management platform at no cost. Go to
    2. Transaction Desk – all listings and sales into one online database. $75/yearly
    3. Form Simplicity – e-signatures, calculations and client connect. $72/person/year for unlimited usage
  5. Scheduling Tools
    1. Showing Time – Schedule and confirm showings. $35/month for 10 listings
    2. Calendly – connects to your calendar, shows your availability, can be embedded onto your website. $15/month
  6. Software for in-depth email campaigns – helps you create more indepth, ongoing email campaigns to nurture leads, show listings/sales, curate broker-broker contact lists to send new listing announcements, analytics on email clicks
    1. Mailchimp­ – A/B testing, tagging, social media ads, pop-up forms, automated marketing emails. Free up to 2,000 subscribers and 12,000 emails/month; $200/month unlimited.
    2. SendGrid – Helps you create email campaigns and social media ads, email API, automated drips and analytic tools. $14.95 – $79.95/monthly for 2,000 contacts; $10/month more for every additional 10,000 contacts over 2,000.


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