The National Association of REALTORS® (NAR) recently released a report that compares how buyers and sellers respond when moving with and without children under the age of 18 years.

When selling a home when the owners have children under18 years:

  • 23% of sellers sold their homes “very urgently.”
  • 31% of sellers sold their homes “not urgently;” they waited for the “right” offer.
  • 46% of sellers sold their homes within a “reasonable time frame.

When selling a home when the owners have no children living in the home:

  • 49% of sellers sold their homes “not urgently” and waited for the “right” offer.
  • 37% of sellers sold their homes “somewhat urgently” but within a “reasonable time frame.”
  • 14% of sellers without children needed to sell their homes “urgently.”

When buying a home when the owners have children under 18 years living in the home:

  • 31% compromised on the condition of the home
  • 31% compromised on the size of the home
  • 24% compromised on the style of the home
  • 18% compromised on the distance of the home from the job
  • 12% compromised on the distance of the home from friends and/or family
  • 8% compromised on the quality of the schools
  • 7% compromised on the quality of the neighborhoods
  • 4% compromised on the distance of the home from the school
  • 16% made no compromises whatsoever.

86% of the buyers and sellers with children used a real estate agent.

87% of the buyers and sellers without children used a real estate agent.

57% of the buyers without children indicated that finding the “right” property was the most difficult step in the process.

55% of the buyers with children indicated that finding the “right” property was the most difficult step in the process.

Preferences about agent interaction looked like this:

  • preferred personal calls from the agent to inform the client about activities
    • 74% – no children
    • 73% – with children
  • preferred postings about property price changes and/or under contract changes
    • 69% – no children
    • 70% – with children
  • preferred information via text
    • 64% – no children
    • 67% – with children
  • preferred emails concerning specific needs, market reports, listings, sales
    • 54% – no children
    • 52% with children
  • preferred agent having mobile site to show properties
    • 29% – no children
    • 29% – with children
  • preferred agent having website
    • 29% – no children
    • 30% – with children
  • preferred agent on social media
    • 11% – no children
    • 14% – with children
  • preferred agent active in community/volunteerism
    • 12% – no children
    • 11% – with children
  • preferred agent who sends email newsletter
    • 8% – no children
    • 8% – with children
  • preferred agent who has ads in newspaper
    • 5% – no children
    • 2% – with children
  • preferred agent who has a blog
    • 1% – no children
    • 1% – with children

Clearly, quality schools and neighborhoods are top priorities for clients with children who are buying homes.