Provide VALUE with each post, and include a CALL TO ACTION.
Keep it simple.
Don’t over-engineer.
Don’t pay someone else to do this for you.
Do this systematically each week.
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MONDAY:
Market update. What’s hot and what’s not? A simple ‘absorption study’ showing facts that everyone wants to know:
-Average sale price for your metro area
-Average days on the market…up or down? Month over month or Quarter over Quarter.
-Average list to sell price ratio…up or down? Month over month or Quarter over Quarter.
-What are the best selling price ranges?
-What are the best selling zip codes?
*You can split the above into several different posts.
*Call to action: For a specific analysis on YOUR neighborhood and a comparative market analysis to see what your home is worth in today’s market, contact me here:
TUESDAY:
Coming soon (with your listing going in MLS following the rules)…About to hit the market, be the first to see it! (call to action)
WANTED WEDNESDAY:
Your home for my highly motivated and pre-approved (or cash) buyers. Record a video of what your buyers need. Be specific.
Call to action: Who do you know who is a match for my anxious buyer clients?
*Mention your buyers can be flexible with closing dates and possession.
*Mention they would consider a seller lease back.
etc.
THURSDAY Thrilled Clients:
Client testimonial video. Ideally this is in front of the listing you just sold with a SOLD sign, detail about the transaction and what a great job you did for them. Call to action: ‘I’d love for you to be my next happy client! Call me here:’
FRIDAY
Charity events you’re sponsoring, attending, etc. INVITE them to see you there or donate, etc. Buy or Sell with me and adopt a pet for free is a great promotion.
-and / or-
Open house announcement: Sneak preview neighbor’s open, followed by public open house. Who do you know who would LOVE to buy this house? Here’s how to find me :
