Even if you’re satisfied with the progression of your real estate career, there are still new heights left to explore in the real estate industry. If you’re truly interested in being the best at what you do and reaping the rewards of your hard work, you’ll always have more to learn.

That’s where a real estate coach comes in. If you can think of several career goals you’d like to achieve, a coaching program can be the missing link that takes you from where you are and delivers you to where you want to be. 

What Is the Difference Between a Coach and a Mentor?

Both coaches and mentors are valuable to anyone who wants to achieve greater success in any industry. It’s never a bad idea to have a mentor. It’s simply important to understand that the role of a mentor and the role of a coach are completely different, and they don’t provide redundant value to your career.

A mentor is a wise professional whose career progression you’d like to emulate. A mentor will explain their experiences and what they’ve learned to you. They’ll pass on wisdom unique to their experience. Mentors are like sage professors who want to see new agents succeed.

A coach is completely different. You tell your coach what you want to do. You’ll approach coaching sessions with a preconceived idea of what you want to achieve. Then, a coach will help you build a functional path to your goals while advising you through the obstacles you’ll need to overcome along the way and helping provide you with the resources you need. 

The best way to understand the difference is through a comparison. Working with a mentor is like following workout advice from a fitness influencer’s blog. A coach is like going to the gym with a personal trainer. They’re both useful, but it’s clear that the goal of a coach (and a personal training program) is to lead you to your specific preferred outcome and a mentor is to give you general good advice. 

What Can a Real Estate Coach Teach Me That I Can’t Learn From My Firm?

If you work for a reputable firm with a solid reputation, that firm wants you to succeed in the real estate business. Your success is a reflection of their own reputation, and if you’re not meeting their standards, they aren’t making the numbers they want to make. They’ll make sure that your real estate training reflects that and may even encourage you to take additional seminars with real estate professionals. 

Many firms and real estate teams genuinely care about their real estate agents outside of the numbers. Some real estate brokers take an active interest in helping their agents become successful. 

Your firm has excellent insights into the community they serve. The top agents and brokers you work with have very specific insights they use to achieve the firm’s vision. These insights are wonderful, but they aren’t designed to help you meet your personal goals or overcome the unique challenges you face. 

If you intend to start a brokerage someday, want to be a team leader, or if you already are a real estate broker, you’ll need to develop your own unique vision for success. Your reputation and your ability to satisfy clients rely solely on you rather than the group. 

When you have an idea of what you want your career to look like over the next few years, your best plan of action will likely come from a coach. 

How Does Real Estate Coaching Save You Time?

The internet is an excellent resource for free learning. There’s information on all kinds of topics all over the place—YouTube, blogs, and so much more. The only problem is that it’s scattered all over the place, and different pieces of advice you encounter may not easily integrate. You’ll find conflicting information. You’ll find highly specific accounts of what worked for one person. None of the advice you see will be tailor-made for you.

In order to create a functional business plan based on everything you’ve read, you’ll need to individually consider each piece of advice and contemplate how it fits into your personal bigger picture. In the end, you’ll wind up with a mismatched quilt of wisdom that may or may not work for you.

When you work with the best real estate coaches, the advice and expertise you receive are consistent with your goals. You’ll get a clear pathway forward that encompasses every area of your career. You’re getting everything from one place. You don’t need to dig around and build a strategy. Everything you need to know is delivered in a perfect bundle, finished with a bow. 

What Do Real Estate Coaches Teach You?

Real estate coaches are experts in all areas of real estate, not just commercial real estate. There isn’t much a real estate coach can’t teach you, whether you’re in your first year or your tenth. An expert coach will help you master the basics of real estate while providing you with goal-specific information, guidance, and strategies to help you succeed. 

Improving Your Accountability

Accountability is difficult for even the most productive, self-motivated people. Real estate agents have a lot to juggle, and some things have a tendency to fall by the wayside if they’re not as time-sensitive. It’s normal to lose track of small bits and pieces when you’re still establishing a highly efficient rhythm and flow.

Your coach will remind you to adhere to your habits and check in on you regarding your progress towards making your goal. An experienced coach will understand how and why you may have trouble incorporating certain things into your daily routine and offer you tried and true tips for getting more done in a day without exhausting yourself. 

As a natural result of this accountability, your productivity will increase. You’ll become more aware of how you’re spending your time and develop an active interest in working efficiently. Placing a greater focus on accountability may also improve your performance at your real estate firm, potentially creating new opportunities for you. 

How To Simplify Your Workload

There are so many tools and strategies that will make your job so much easier. If you aren’t aware of them, they’re obviously of no use. Your real estate coach makes it their job to understand these tools and strategies inside and out. If you’re having a tough time figuring out how to streamline your processes, your coaching platform likely has an excellent solution. 

Your coach has already experienced many of the situations you’re experiencing, so they have exclusive insight into them. They figured out how to overcome those issues. They know how to automate your social media, simplify the processes of generating leads and touching base with potential clients, and even come up with new scripts to respond to potential clients. Your coach knows how to take what would ordinarily be a full day of work into an hour or two. 

Find Out What You’re Missing

Many real estate agents feel they’re doing everything right, and they don’t understand why they’re not seeing the success they feel they’ve worked hard to earn. If you’re in that camp, you might find yourself at a loss. That’s where a real estate coach comes in.

Your coach will be able to identify your blind spots and help you resolve them. Coaches understand how to spot missed opportunities. They can identify your strengths and weaknesses, point you in the right direction, and help you mastermind solutions. 

Maybe you’re too soft of a negotiator or too aggressive with your proposals. Your coach will help you find your sweet spot, teaching you when to dial it up and when to tone it down.

Find Your Confidence as a Real Estate Agent

Real estate agents are salespeople, and the top producers demonstrate major confidence. If you don’t seem sure of what you’re selling, prospective buyers won’t either. A significant part of your success as a real estate agent will come from your ability to make connections with the people you encounter. You need to speak confidently and provide knowledgeable answers to questions without hesitation. 

The right coaching company serves as your sounding board. They can walk you through how to present your ideas and craft effective pitches. Your real estate trainer will help you with finding the proper verbiage and speaking from a place of confidence.

Achieve Success with Harris Real Estate University

Our Harris certified real estate coaches have the experience and knowledge you need to become the most successful version of yourself. One-on-one coaching sessions (rather than group coaching) and access to our massive learning library, which includes in-depth podcasts, will work in unison to give participants the upper hand in their local real estate market.

Harris Real Estate University was designed by Tim and Julie Harris to address every aspect of a real estate career. This includes crafting perfect listings, helping with lead generation, lead prequalification, and finding the right mindset to achieve your goals. Learning is a lifelong process, and so is succeeding. Keep learning with Harris Real Estate University


Know the Difference Between Coaching and Mentoring | Kent State University

Why Accountability Is Vital To Your Company | Forbes

How to Create a Personal Vision Statement for Your Life | The Balance Careers

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