Part II of this four-part series focuses on Leads and New Business
Sources of Leads and New Business
New and veteran agents can never have enough leads. Your broker may offer you leads as a way to kickstart your business but, as we mentioned in Part I of this series, a broker lead often comes with a listing fee that’s factored in (subtracted from) your commission payout. Ask about listing fees during your initial interview with a broker.
Finding those leads requires consistent, daily time and effort, as you’ve heard countless times in your experience with Tim and Julie Real Estate Coaching. Tim and Julie stress strategic lead generating tools such as cold calling, door knocking, social media marketing, email marketing, a customized website, blogs, webinars, community event sponsorships/partnerships, community networking development, etc.
An important question for you. 2022 is here…have you completed your 2022 Real Estate Business and Lead Generation Plan? If not, no worries. We have done the hard work for you. Download your 2022 REAL ESTATE TREASURE MAP! Text HARRIS to 47372. It’s that simple and takes 3 seconds. Text HARRIS to 47372 and when you do we will instantly text you back with a link to download. BONUS: For a limited time when you text HARRIS to 47372 you will also receive a Coaching Call!
4 Msgs/Month. Reply STOP to cancel, HELP for help. Msg&data rates may apply. Terms & Privacy: slkt.io/JWQt
Whatever tools agents use, Tim and Julie emphasize learning how to and doing your own lead generation as being fundamental to developing, maintaining and expanding a successful real estate business regardless of market conditions.
If your potential broker and/or agent colleagues in the brokerage firm stress buying leads from some portal such as realtor.com, Zillow, CoStar (Homesnap), know that paid leads are quite expensive, they are not your leads exclusively, and they may or may not be quality leads that are really looking to buy or sell and needing /wanting the help of an agent to do so. In other words, they may be “just looking,” expensive, shared with other agents leads. Bottom line here, do your own lead generation to ensure the quality of your lead. Generating your own leads is comparable to investing in your own business.
Brand Marketing
Whether you are a new or veteran agent relocating to a new brokerage, know that a brokerage’s brand is directly related to an agent’s ability to generate and conduct business. The brokerage’s brand is what gets you in the door. Hold that brokerage accountable for and to their brand.
Some buyers and sellers like to work with independent and/or boutique firms. Some buyers and sellers like to work with major franchises. You as the agent working in that firm needs to know that the indie or major franchisee has the goods to get business done and that you, the new agent to that firm, will not be overshadowed by entrenched producers or become a small name under the weight and prestige of a huge brand.
Quiz:
Please choose one answer:
1) I am ready to join EXP Realty.
2) I am interested in EXP Realty and need more info.
3) I am not interested in EXP Realty.
Key:
* If you answered “#1” congratulations. You are about to join the fastest-growing real estate company in the world. Tim and Julie Harris are inviting you to join them at EXP Realty. Text Tim directly for the next steps: 512-758-0206. (text only please)
* If you answered “#2” please watch the videos and check out the other intel on this site. http://whylibertas.com/harris .
* If you answered ‘#3’ no worries. You will want to check out whylibertas.com/harris so you can at least know what EXP Realty is and why so many agents are moving to EXP.
Your Own Sphere of Influence is Valuable
Know that what you bring to a brokerage firm is valuable. And one of your most valuable assets is your own sphere of influence…your own network of contacts, former colleagues, partners, “friends and family,” Facebook and/or LinkedIn connections, etc.
Why is your own sphere of influence valuable? Because, more than likely, your contacts and relationships are new to the brokerage and, just like you, brokerages are constantly on the prowl for new potential buyers and sellers.
Thanks to Inman.
