Top 11 Listing Agent Mistakes | Real Estate Training (1)

Top 11 Listing Agent Mistakes and how to avoid them. Today’s show is part 1 of 3. 

Fact: Of all activities in real estate, listings require the highest skill level.  Working with buyers is physical labor; working with listings is mental labor.  

Myth: It’s okay and you can expect to list only 50% of what you go on, in terms of listing appointments versus listings taken.

You wouldn’t accept a grade of 50% from your kids, so why do you think it’s acceptable for you? Let’s take a look at the top ten reasons agents don’t walk away with signed paperwork on a listing appointment.

Fact: Listing agents make more money and have more solid businesses and more free time than buyer’s agents. The more listings you have, the more security you’ll have mentally, emotionally, and financially.

Fact: Becoming a successful listing agent is the most challenging, most skill-based, highest-paid part of your job. Not becoming great at this is a liability to your career. Make the commitment to learn the most important part of your job as a real estate professional.

Reminder, you promised yourself you would become a HARRIS Coaching client. You are done wasting time and ready to follow a proven path. Now, while you are here make the next natural step and join the 1000s of other agents as a HARRIS Real Estate University coaching member. No more waiting or procrastinating. Join now. Here is the quick and simple enrollment.—-> YES, Enroll Me Now In Premier Coaching. I WILL make NOW my best year ever! 

The Top Ten Reasons Agents Don’t Walk Away With Signed Paperwork

1 – You assumed it was yours and were lazy in your presentation.
You took the business for granted. This manifests in several major mistakes. You showed up late or you did not give a real presentation. Or maybe it was a lack of prequalifying questions, or not being careful with the price. Some other mistakes are things like rescheduling and not looking and sounding your best.

2 – You didn’t know you were competing for the listing.

This is a result of not using a prequalification script. If you don’t know whether you’re competing or not, you’re at a disadvantage. You should almost always go last in the line-up because that’s the closing position.

3 – You didn’t know what price the seller had in mind before you showed up.

This doesn’t mean they’re right about the price, but you should know what’s going on in their pricing brain before you present your CMA. Sometimes sellers know about private sales that may affect pricing. They may have a home in probate, a relocation, or any number of reasons. If you don’t ask, you’re at a huge disadvantage.  

Secret: Don’t ever allow the seller to know more about the comparable sales than you do.


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