What are your ‘Moments of Truth’ in your Real Estate Practice?
A ‘Moment of Truth’ is a ‘first impression’, or a snapshot of you, your business, your personality, your track record, and ultimately your reputation.
Online: Facebook / Instagram / Clubs / Memberships / Charities / Google
Offline: Your Voicemail message, your sign, your home brochures, your car, your handshake, your wardrobe, your haircut, glasses, and the list goes on!
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Online Moments of Truth to monitor and constantly upgrade:
1 – Ask yourself what you are trying to accomplish with each of your Moments of Truth. Are you trying to attract buyers and sellers? Realtor connections? Manage your reputation?
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2 – What does your profile LOOK like you’re looking for? Are you a fisherman or a Realtor? Are you an investor or are you a broker? Both? Does your ‘side hustle’ show up ahead of your profession? Pretend you’re a homeowner thinking about selling your home and your name has come up. What will they see when they search you online?
3 – Do you monitor your different assets or did you ‘set it and forget it’?
4 – Do you have any unfinished profiles? Shadow pictures and haven’t posted an update since 2018?
5 – Do you have any ‘CTA’s’? Calls to action. Are you offering a free competitive market analysis or a confidential consultation? You may be posting lots of great information but not asking the viewer to actually communicate with you.
Please choose one answer:
1) I am ready to join EXP Realty.
2) I am interested in EXP Realty and need more info.
3) I am not interested in EXP Realty.
* If you answered “#1” congratulations. You are about to join the fastest-growing real estate company in the world. Tim and Julie Harris are inviting you to join them at EXP Realty. Text Tim directly for the next steps: 512-758-0206. (text only please)
* If you answered “#2” please watch the videos and check out the other intel on this site. http://whylibertas.com/harris .
* If you answered ‘#3’ no worries. You will want to check out whylibertas.com/harris so you can at least know what EXP Realty is and why so many agents are moving to EXP.
6 – Are you weird about being a sales professional? No one will promote you except YOU.
Offline Moments of Truth to monitor and polish:
1 – Call your own mobile number. Do you sound friendly, approachable, and professional or did you record that message while you were driving with an ambulance in the background and a screaming kid? Would YOU leave a message for you?
2 – Your sign. Remember that your real estate sign is one of your most important moments of truth. Have you ‘hot-rodded’ it as we outlined in a previous podcast? Is it easy to reach you, or does your prospect have to get out of their car to scan a QR code or navigate your office’s voicemail tree just to get the price on the house?
3 – Your car. Yes, this matters. If you put a buyer in your car to take them to see the listing they’re dying to buy, are they impressed, or do they wonder what that unidentifiable smell is?
4 – Your handshake, haircut, glasses, and attire. First impressions can make you or break you, so spend some time upgrading everything.
5 – Brush up on your manners by listening to our series of Manners podcasts!
Bottom line? It really is true that you don’t have a second chance to make a first impression. It’s also true that this offers you an opportunity to create a competitive advantage for yourself. Curate and polish your Moments of Truth so you’re reflecting your professionalism, and you’ll feel more confident and competent to handle any type of business from any type of prospect.