Prospective, current and long-standing clients love receiving value-added, free real estate content they can use.
Content Ideas for Your Video and Written Communications
You decide…communicate with your prospective, current and long-standing clients via written and/or video messaging about real estate content that matters. However you choose to communicate via text, video, email, newsletter, etc., make sure your communications are top quality, consistent and scheduled regularly so you clients can both look forward to receiving them and learn from them.
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Here are some content suggestions from Jimmy Burgess, the chief growth officer for Berkshire Hathaway HomeServices Beach Properties of Florida.
- Complementary, unsolicited and current home valuations or CMAs.
- Happy birthday messages via text/video
- Home anniversary messages via text/video
- Hot sheet new listings that review location, amenities, listing details and pricing
- Client testimonials
- Testimonials for other local businesses
- Real estate series: things to watch for when buying a home; when listing a home for sale; when reviewing an inspection report; when qualifying for a mortgage loan
- Pick a day (the same day every week) to highlight a favorite property
- Pick a day (the same day every week) to offer real estate tips such as easy ways to increase your home’s value; how to make your offer stand out in a bidding war; home improvements that have the highest ROI; the 3 things to do before listing your home
- Text/Video series about what to know before selling in your market/city
- Text Video series about what to know before buying in your market/city
- Pop-up texts/videos for absentee owners
- Overview of local schools
- Professional listing videos
- Video walk-throughs of new listings
- Virtual open house walk-throughs
- Before and After videos
- Sales updates for your market area
- Sales updates for neighborhood real estate
- Stories about biggest obstacles sellers face
- Stories about biggest obstacles buyers face
The more well-written/well-spoken your written/video communications, the better. The more consistent and regularly calendared, the better. The more information packed, the better. The more entertaining, engaging and to the point, the better.
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Thanks to Jimmy Burgess writing for Inman.
