Welcome back to America’s #1 Daily Podcast, featuring America’s #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206.
IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris’s Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://premiercoaching.com
How to Get the Exclusive Buyer Agent Contract Signed in 5 Steps
Fact: If you’re not offering something your clients can’t do on their own, why would they hire you, let alone pay your fee?
Goal: Provide such overwhelming value that your clients can’t stop talking about you to their friends! Aim for repeat business, referrals, and a continuous cycle of success.
1. Present Professionally to Buyer Clients
Treat your buyer clients with the same professionalism you offer your listing clients. Use our Buyer Presentation to clearly outline:
- The buying process.
- Your role and the buyer’s role.
- How you’ll work together to achieve their goals.
Note: As competition for buyer business increases, this approach will set you apart.
HUGE Announcement: You will love this! Looking for the full outline from today’s presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today’s show. Best part? The newsletter is free! https://harrisrealestatedaily.com/
2. Find Their Dream Home
One of the biggest challenges right now is the lack of inventory. It’s your job—not theirs—to find the right home.
- Be proactive, don’t wait for them to send you listings.
- Understand their needs deeply and get creative in your MLS searches:
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- Expand the search area or type of home.
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- Consider different school districts with more inventory.
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- Remove strict criteria like square footage or number of bedrooms and explore alternatives.
- Use your Above and Beyond Search Guarantee: Leverage all the methods you use outside of the MLS to find your client’s dream home.
Tip: Listen to our podcast series on finding inventory that’s not listed in the MLS.
3. Know and Present Mortgage Solutions
While you don’t need to be a mortgage expert, you should be able to discuss key options like:
- 2-1 Buy Downs.
- Adjustable Rate Mortgages (ARMs).
- Paying points to secure a lower rate on a 30-year fixed mortgage.
Action: Involve your lender and arrange a meeting with your buyer clients to discuss loan options that align with their goals.
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4. Be a Matchmaker
Be more proactive than your buyer:
- If they’re focused on a specific neighborhood, door-knock to find the next motivated seller.
- If they’re considering new construction, take a video of a potential match and get their feedback.
- If there’s a For Sale By Owner in their preferred area, reach out, take a video, and set up a showing before your client does it themselves.
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5. Add Value Once They’re Pending
Practice over-communication and stay one step ahead:
- Manage the inspection process to prevent unnecessary stress.
- Assist with setting up utilities, recommend movers, and suggest homeowner’s insurance.
- Use your Communications Guarantee: Ensure frequent, professional communication in the way that works best for your buyer client.
- Ensure the entire process is smooth and enjoyable, reducing stress and confusion.
Invest in your Ethical Real Estate Professional designation by texting the word ‘Buyer’ to 47372.