Welcome back to America’s #1 Daily Podcast, featuring America’s #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206.
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Are you wondering which video topics you should post to your social media sites—especially YouTube—to drive your real estate business? Let’s break it down. You can use the same video on YouTube, Facebook, and Instagram, keeping your message consistent while efficiently updating all three platforms.
Why focus on YouTube? It’s the second-largest search engine in the world, and videos posted here are searchable on Google. That means more visibility for you. If you’re new to YouTube, check out our podcast “YouTube for Realtors” for a crash course.
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Now, let’s dive into the Top 8 Video Topics every Realtor should post to generate leads, attract sellers, and secure more listings. But first, a few quick reminders before you start filming:
Critical Reminders Before Filming:
- Get Permission: When filming any property (whether yours or another agent’s), always have written permission to film.
- Always Include a Call to Action (CTA): Every video should offer something valuable and finish with a CTA. Tell viewers what to do next—whether that’s calling, texting, leaving a comment, or scheduling an appointment.
- No Fancy Gear Required: You don’t need expensive equipment. Start with your iPhone or iMovie. DONE is better than perfect. Don’t let “analysis paralysis” keep you from posting.
- Use ChatGPT to Help You Write Your Video Scripts: ChatGPT is an incredible tool for brainstorming and drafting compelling scripts. Ask it to help create a structure or suggest wording for your topics so you don’t struggle with what to say.
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Top 8 YouTube Realtor Videos That Generate Results:
- Market Updates (Monthly or Weekly):
These should break down market data by price range, zip code, or neighborhood. Discuss list-to-sell price ratios, days on the market, and trends. Most Realtor boards send monthly reports with charts and graphs—use these in your videos. Don’t forget to post the video on all your social channels. - Video Walkthroughs of Current Listings:
Whether it’s your own listings or another agent’s, video walkthroughs are crucial. They show potential buyers the property and help generate leads. Remember, video is far superior to outdated slideshows. If you don’t have listings, ask your broker which homes need extra marketing or exposure. - Drone Footage of Listings:
Highlight the property and the surrounding neighborhood amenities. Include visuals of parks, pools, walking trails, or clubhouses to show what makes the area special. - Open House Previews:
Tease your upcoming open house in a quick video and share it across all platforms. Email it to your database, and if you don’t have your own listings, borrow one from a colleague to help generate leads. - New Construction Model Home Tours:
Showcase model homes from new construction communities, highlighting what makes them unique—price ranges, amenities, production timelines, and available spec homes. This is an excellent opportunity to build relationships with builders and become a local, new construction expert.
Use resources like Google or NewHomeSource.com to find new communities. I’m doing this weekly so you can be the go-to agent for new builds.
- Educational or Informational Videos:
Teach your audience something! Examples include explaining mortgage rate buy-downs, answering whether new construction suits them, outlining the mortgage application process, or sharing tips on staging homes. If you’re part of our coaching programs, you’ll have an endless supply of topics. - How to Sell Without a Realtor (For Sale By Owner Tips):
Outline the process homeowners would have to go through if they were selling without an agent. Cover things like pre-qualifying buyers, staging, transaction coordination, and liability. This is a perfect lead generator for FSBO sellers who may realize they need your expertise after all. - Why Good Homes Expire Without Selling:
Many great listings don’t sell the first time. Make a video explaining the reasons, such as poor pricing, bad marketing, or timing, and offer your services to help expired listings succeed the second time around.
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Homework:
Create a video schedule and stick to it. Remember, consistency is critical. Every video should have a call to action, and always check your comments to get in touch with viewers and schedule appointments.
For accountability and support, sign up for Premier Coaching at PremierCoaching.com and get started for free today!
