The Real Deal: Top Lead $ources Ranked From Worst to First (Part 5)

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#6: For Rent By Owners.

-Small investors with single-family or small multi-family homes.

-If they don’t rent right away, would they consider selling?

-Simple script.

-Easy phone numbers.

-Business conversation.  What’s the home worth?

-Inexpensive, effective when done consistently.

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#5: 1800HomeHotline.com

-Best used with listings to generate an abundance of both buyer and seller leads.

-Refer to our podcasts about how to use 1800HomeHotline even if you don’t have listings, or simply go to the website!

-Extremely inexpensive and extremely effective when done correctly.

#4: Open Houses.  Following our proven Open House System, and choosing the right homes to hold open, this is an amazing and predictable source of business!

-Refer to our many podcasts about how to monetize open houses.

-Premier coaching clients know how to turn this into a very predictable source of both buyer and especially seller leads!

-Inexpensive and extremely effective when done correctly.

#3: Past Clients, Sphere of Influence (your Database!)

-Regular communication must be systematized for this to work.

-5 Contacts per day using the FORD script.

-Past Client appreciation parties / events / taught in Premier Coaching

-Pop-bys to your top 20 to 30 past clients for holidays.

-Systematic expansion of your sphere.

-Inexpensive money-wise but will take more time and effort than you think.

-Foundational source ‘spoke’ of business.  The better you are at this, the more ‘easy’ deals you’ll have, especially over time.

#2: For Sale By Owners (unrepresented sellers).

-They have a ‘help wanted’ sign in their yard.

-They are clearly displaying their phone number!

-They have market-tested the price.

-They can be the most loyal clients ever because they have actually TRIED (and not succeeded) at what you do for a living.

-Many will also buy with you once their home is sold.

-Super inexpensive, and highly effective once you understand the prospecting and follow-up scripts.  Can be a major source of listings, not to mention the business those listings produce!

#1: Expired Listings.

-The most motivated not only re-list right away but will do what is necessary to get the home sold. (Price, condition, etc.)

-They clearly have a home to sell and are not ‘random’ cold leads like other sources!

-Many will buy with you once their home is sold.

-Inexpensive and extremely effective!

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