Real estate and social media are joined at the hip. Why? Both businesses are for and about people.
Some 81% of all Americans had a social media profile by the time 2017 came to a close. By the time 2020 rolls around, it’s expected that some 200M Americans will be on social media. The highest users are among those who live in the suburbs, earn +$75,000 and those who are the most educated.
In a recent survey of marketing professionals, 41% indicate they are “significantly” increasing their social marketing budgets this year.
Here are some things you can do to boost your social marketing:
- Understand your social marketing options. A recent article in Forbes Magazine recommends, in addition to your own website blog, using Face Book, Twitter (the two go-to sites for most users) and Instagram and Pinterest (the two most used visual sites) along with Linked In to generate referrals from other agents.
- Make your content purposeful. Always give your users a response option…a phone number, an email address, etc. so your users can easily follow up with you and always respond immediately to your users when they contact you.
- Make your content interesting and helpful. Think of yourself as a teacher, not a salesperson. Educate your contacts with facts and materials they can actually use.
- Go with video. People love moving pictures. Fill your videos with listings and testimonials. Ask your clients to do a 60-90 second testimonial about what they love about living in your market area, about their favorite “home town” restaurant, about their favorite hiking or biking trail. Post the testimonial on your Face Book business page, Instagram, Pinterest and certainly on UTube. Tag the person so the testimonial post also appears on their timeline. Google owns UTube now so this will help build your SEO and it will also help build your credibility and content as the go-to agent in your community.
- Check out your competitors’ social media. It’s easy to do and you may be inspired by something they’re doing that you’re not.
