Hiring A Real Estate Coach? | Must Ask Coach Interview Questions

Coaching is a big business these days. There are generic business coaches, leadership coaches, relationship coaches, birthing coaches, financial coaches, etc., and, of course, there are real estate coaches.

Committing to real estate coaching is committing to your success as a real estate professional. But what actually goes into making that commitment to real estate coaching? Your uncensored motivation and desire to become the most skilled, effective and productive real estate professional you can possibly be.

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Use your enthusiasm and excitement about becoming the most skilled, effective and professional real estate professional you can possible be to find out as much as you can about your prospective coach. After all, if you are ready to commit to real estate coaching and your personal and business success, know that the real estate coach you choose is worthy of your choice. This is your success we’re talking about here, not just a casual exercise.

Tim and Julie Harris have developed 20 Questions to ask your prospective coach BEFORE you sign a coaching contract and BEFORE you commit to any particular coach. By soliciting specific answers with these questions, you will have the tools to compare and contrast any prospective real estate coach’s expertise, qualifications and capability to help you become the very best real estate professional you can be.

Here are just some of the questions Tim and Julie have developed for you to ask any prospective real estate coach:

  • Have you ever sold real estate?
  • Have you any provable experience in market specialties such as new construction, investment properties, FSBO, etc.?
  • What is your coaching: client ratio…in other words, will you have time for me when I need your time?
  • Who controls my coaching call schedule…you or me?
  • In addition to direct, regular coaching, do you have comprehensive training materials?
  • How long will it take before I see positive results (money in the bank) from your coaching?

Go to this link in order to find all of the questions Tim and Julie have developed for you to ask any prospective real estate coach.


At this link, you’ll also find examples of real coaching calls so you can hear for yourself what a real coaching call ought to be.

Also read: House Flipping “Just the Beginning” for Zillow Offers, Weekly Podcast Roundup – Week Of March 11th, Podcast: URGENT WARNING: How Will A Recession Effect YOU? (Part 4)

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Thinking about real estate coaching? There are lots of folks out there who call themselves “coaches”, but few have the experience or credentials that you should demand for your success. Before you sign a contract or commit to any real estate coach, make them answer these important questions below.

With over a three decades of real estate & coaching experience, Tim & Julie Harris are your go-to resource for the highest quality real estate coaching & training programs. As you read through the questions below, think about how our organization answers them – and make the right choice for your career.

20 Must-Ask Coaching Questions

For over two decades, Tim & Julie Harris have been leaders in the real estate industry, first as top producing agents and now as the nation’s most sought after real estate coaches.

In their twenties, during their very first full year as Realtors®, Tim & Julie earned real estate industry acclaim by selling more than one hundred homes. There after, Tim and Julie Harris have participated in thousands of home sales. In 1999 They authored their first book ‘0 To 10 million in One Year’ that sold out in the first 27 days. More recently, Tim and Julie have become the #1 Best Selling Authors of HARRIS RULES, Your No-BS Practical Step by Step Guide to Finally Becoming Free.

The National Association of Realtors® has featured Tim & Julie in articles about their real estate sales success, and in 1998 they were recruited to become Howard Brinton Stars, introducing them to real estate coaching and training. Tim and Julie started coaching agents in 1998. From 2002 to 2007, they worked with other coaching organizations as coaches and executives. Tim and Julie Harris are honored to have coached many of the nation’s top producing agents.

From 2007 to the present Tim & Julie have become two of the industry’s leading coaches. Inman News named Tim and Julie Harris as the “Best Coaches in the industry.” They have written several books including, Think and Grow Rich for Real Estate, The Real Estate Treasure Map, and Part Time Agent to Full-Time Superstar. Their newest book, HARRIS RULES, became a #1 Best Seller on Amazon.com within 48 hours of release.

As experienced real-estate coaches, having coached agents in nearly every real estate market and price range Tim & Julie Harris have seen the danger of relying on a single strategy for real estate success. They’ve developed their coaching programs to provide comprehensive education on a wide variety of “spokes in the wheel” of your real estate business.

Many of the nation’s top-producing agents participate in Tim & Julie Harris real estate coaching programs, and thousands more have participated in their educational events for RE/MAX, Keller-Williams, Prudential, Real Living, Realty Executives, Exit Realty, Weichart, and Surterre. They have also been honored to provide agent training for the National Association of Realtors®, Bank of America and Wells Fargo (Wachovia).

While it’s not uncommon for Tim & Julie’s clients to earn more than $1 million per year in sales income, they offer affordable coaching and training programs for agents of all experience levels.

In 2007, with the financial crisis looming, while other real estate coaching companies kept pushing the same tired old mantra Tim & Julie Harris took action by unveiling new real estate coaching programs that were designed to be practical, tactical and give agents exactly what they needed to get into action immediately.

Every one of our new coaching clients starts their coaching relationship with a trained, experienced member of our real estate coaching team. Our coaches are all licensed, top-producing real estate professionals, who spend the time to learn your personal goals, unique strengths, and areas for improvement. Maybe for the first time you will establish goals, set priorities, and get into action on the road to real estate success.

Other coaching companies are more interested in your money than your success, so when you enroll, instead of being assigned to an expert real estate coach, you’ll end up with a script-reading employee, who typically has never sold real estate and often has no industry qualifications. That’s why it’s very important to find out who your actual coach is going to be. You need to be confident that the person you’re going to meet with on a regular basis is capable of understanding your individual goals & needs, and able to help you create the action plan that leads you to real estate mastery.

Tim & Julie Harris spent a decade as top-producing agents, sold over 100 homes their first year in the business, and earned the Re/Max Platinum Award and numerous other honors throughout their career. They’ve got experience with the entire process of building a successful real estate business from the ground up. In addition, every single member of our coaching staff is a trained, licensed, practicing real estate professional – all with decades of top-producing real estate experience.

Our competitors can’t say the same thing: Would it surprised you to know that our main competitors NEVER sold real estate or haven’t sold real estate for 3-4 decades. Given a choice, doesn’t it just make sense to hire a coach that has truly been there and done that…vs someone who just read about in a book?

In order to provide the highest quality of service possible for our clients, we are proud to have partnered with UGA financing to provide a affordable financing programs for our real estate coaching & training programs. We’re the only real estate coaching company that provides this level of financial flexibility, because we’re committed to helping you succeed in real estate, no matter where you start out in the industry.

Misleading coaching contracts have become a serious issue in real estate coaching, because literally thousands of agents have been taken advantage of by unscrupulous coaching organizations. If you want to learn more about this, the Wall Street Journal has covered this scandal in-depth.

Don’t sign up with a coaching “body shop”. We limit the number of clients & sessions for each coach to ensure that you get their full attention. Coaching is built on a personal relationship of trust, not through mass-produced script readers talking you through the pages of an outdated playbook. We recognize the critical importance of the time & attention required for your success, and work to ensure that you’re NOT just an anonymous customer,

In addition to limiting the clients for each coach, we also limit the number of agents we coach in each MLS area. You will NOT be going “head to head” with a bunch of our other members in your local market area….we are careful to not create a new competitor in your back yard! If your area is closed you will be added to the wait list for your MLS area.

Yes, absolutely! Here are audio links to some example coaching calls. Listen in now as Head Coach Julie Harris conducts 3 calls with 3 different agents. These calls were recently featured by Inman News in “Inman listens in: how coaching calls really work”, which discusses the value that real estate coaching offers to agents.

• Example Coaching Call with Gail Harris (mp3 audio)

• Example Coaching Call with Andrea Quyn (mp3 audio)

• Example Coaching Call with Kristine Fine (mp3 audio)

With us your coaching calls will be on the same day and time. If you need to reschedule..no worries. You will be given direct access to your coaches schedule to reschedule your call if needed.

Your schedule is yours – our coaches don’t move calls. Your day and your time is YOUR DAY AND YOUR TIME.

Our competition can’t make this claim: organizations running high-volume “body shops” can’t provide the quality of service, attention to detail, or commitment to your success that we can, and scheduling is one of many areas in their service that suffers as a result.

Your success in real estate coaching depends on finding the best coach to complement your own personal style, business challenges, market conditions, and more. Will your prospective coaching company allow you to switch coaches, or are you “assigned” to a coach and then stuck with them throughout your coaching program?

Tim & Julie Harris allow you to choose from among the licensed, professional coaches on our trained, professional coaching staff – and at your request, we allow you to switch coaches up to once a month. Maybe you feel like your coach doesn’t understand you, or maybe you want to sample the experience of various top-producing coaches on our team. Whatever the reason, we let you find the best coach to suit your needs and build a solid professional relationship with over time.

We provide you with industry leading training curriculum, including our industry-leading Premier Coaching Program containing forms, scripts, objection handlers, a complete Pre-Listing Package & Listing-Presentation and literally hundreds of hours of specialty training via streaming video & audio downloads.

In addition, our program contains the “Real Estate Treasure Map” – Tim & Julie’s step-by-step, fill in the blanks business plan for real estate success, along with lead generation tools, pre-listing packages, listing presentations, buyer presentations, negotiating tools, access to our handpicked vendor network, and much more. It’s a business in a box, with everything you need for your real estate business.

Watch this video for a walkthrough of the Real Estate Coaching Essentials program. This comprehensive, web-based repository of coaching & training material is in addition to your regularly scheduled 1-on-1 coaching calls. It literally distills decades of real estate experience in a step-by-step, seamless training experience available on-demand whenever you need it.

Yes, thanks for asking! Each of our coaching members develops their own, unique action plan based on their own goals, strengths, and local market conditions, but we provide some common business planning tools that all agents will benefit from. To get a better feel for our approach to your individual action plan, download a free copy of our business plan, The Real Estate Treasure Map.

Included is a free copy of one of Tim and Julie’s books, Think and Grow Rich: Real Estate Edition. You can also grab a free copy of our 90-Day Massive Action Plan. Often we use this plan for agents who need to build momentum fast.

We believe in personalized coaching based on YOU, your market, your natural style and your specific goals. Our business plan, the Real Estate Treasure Map, pulls this information out and allows us to coach you to your strengths and minimize your weaknesses.

We’re the only company that personalizes your coaching. Our competitors focus on gimmicks, which is why they’re known by what they teach, instead of by teaching agents unique skillsets designed to meet their individual needs. One of our competitors teaches “cold calling”, another teaches “Facebook & Twitter”, and yet another teaches “real estate by referral”. Instead of simply pushing a specific technique, we focus on delivering what’s best for your own unique situation.

Tim & Julie Harris coaching programs are founded on the best ethical practices used by top-producing agents in today’s industry. We will NEVER, ever ask you to do anything illegal or unethical. Our real estate practice was based on personal integrity and providing outstanding service to our buyers and sellers – and those principles of integrity are the foundation of our coaching practice today.

Tim & Julie Harris® Real Estate Coaching provides 1-on-1 professional real estate coaching based on YOUR unique strengths & goals – that’s something that requires a personal, 1-on-1 interaction. That’s why, depending on your coaching program, you will always be the only one on the call with your coach (unless you wish to have a spouse, partner or team member with you on the call) Premier Coaching members receive a DAILY Semi-Private coaching Session with head coach Julie Harris.

Our competitors can’t make the same claim. They might promise you personalized coaching, but if they place you into a large group call setting led by a script-reader, ask yourself how personalized this “body shop” approach to coaching really is.

Most of our competitors have folks they call “coaches”, but who have never actually sold real estate. This forces them to be dependent on reading coaching scripts to make up for their lack of real experience – and it means that when you ask them real world questions about real estate, they just can’t give you a straight answer.

Our coaches are different – all of our coaches are licensed, active sales people with a documented real estate sales history in boom and distressed markets. This allows our coaches to coach from experience, excellent coaches training and the real world that our clients face. We have walked in their shoes.

Other coaching companies continue to upsell you once you’ve made a basic commitment – they say you need to spend more to make the coaching program “really work” (and if it doesn’t work, they claim it’s because YOU didn’t work it hard enough). The extra expenditure required makes your monthly bill a lot more than you expected.

We don’t do that. We work hard to provide overwhelming value to our clients on every call. Any additional expenditure happens on special projects like upgrading presentations, etc, and are budgeted for and built into the Treasure Map (business plan). No additional expenditure is ever ‘required’ to make our coaching ‘work’.

The same thing applies to live “events” promoted by the competition: those events are actually thinly-disguised sales rallies designed to ‘upsell’ you into a more expensive coaching program. In contrast, we have a daily radio show, occasional live events, and of course your regularly scheduled coaching calls. You are not coerced or required to attend anything additional, but our radio show is very popular and a great supplement to your regular coaching.

Absolutely. Our coaching staff is experienced in Luxury Home Sales, standard equity sales, distressed sales, REOs, BPOs, Short Sales, Corporate and voluntary relocation, new construction, flips and property management. This is important since different clients gravitate toward certain aspects of real estate, and different markets and market conditions call for pivoting toward new opportunities.

True success in real estate involves mastering the basic principles of real estate sales, but needs to go a lot further than that to help you build a rewarding, profitable career. Being able to specialize areas such as new construction or distressed properties gives you the ability to better define your market niche & grow in a way that makes sense based on your strengths & local market conditions.

We believe in a strong and balanced combination of lead sources that are appropriate to our client, their personality, market place, budget and skills. Our clients can choose from up to 50 different methods of generating business, not just one that may or may not fit their needs.

The competition can’t say this – our competitors focus exclusively buying leads, easy button gimmicks, referral based real estate, which have their place as lead-generation tools, but shouldn’t be used exclusively as the basis of your business. If the recession taught agents anything, it’s that you CAN’T rely on a single source of leads for financial security.

Based on a survey our Elite Coaching clients average closes 76 homes a year, has 99.4% of list price vs. the average in each market (list to sell price-ratio), and our client listings have far less than average days-on-market, many are less than 10 DOM due to some of the techniques our clients understand regarding pricing, marketing and negotiating.

Another way of looking at it is to look at the Return On Investment (ROI) of each coaching dollar you spend. As a business owner, you must look at each dollar spent and ask what you can expect in return. According to a recent poll of our clients, well more than $10 returned vs. every $1 spent.

Want to see what kind of results our coaching programs produce? Listen to the interviews below with successful Tim & Julie Harris® Real Estate Coaching clients, where they provide unsolicited testimonials for us on the effectivenes of our coaching programs in helping them to achieve success in today’s real estate marketplace.

• Brandon Jackson: “Tim & Julie Harris Transformed My Business” (BlogTalkRadio)

• Collette McDonald: “Your Coaching Quadrupled My Business” (BlogTalkRadio)

• Bill Byrd: “Tim & Julie Harris Saved My Family” (BlogTalkRadio)

As fast as you get to work implementing what we ask of you. It’s not unusual to see nearly immediate results, due to our very targeted, direct approach. Once we establish what your goals are, it’s time to get to work!

Because we don’t believe in forcing a round peg into a square hole, but instead believe in bringing out the BEST in you, we get results faster and with less pain than other companies who believe in ‘their way or the highway’.You got into real estate to create the life of your dreams, and you’re looking to help make that dream a reality. Let’s get to that as soon as possible.

YES, Our coaches have all earned the recognition of being a HARRIS Certified Coach affiliate. Learn more at https://harriscertifiedcoach.com

“As a real estate agent you've got to associate yourself with a firm that's dedicated to your professionalism and your growth, and the services of a coach like Tim & Julie Harris. Thank you for what you do for our industry - both of you are a wonderful voice for all that's best in the Realtor® organization and our industry.”


Learn About Coaching

Real Estate is a sales profession, and because of this it contains a collection of skills that simply can’t be taught in school. Becoming an expert real estate agent requires either years of industry experience or the guidance of an experienced professional willing to share their knowledge, experience, and trade secrets. The challenge that many agents face is finding a mentor to coach them – as well as the larger issue of finding a quality mentor with a track record of success worth learning from.

This need for reliable examples of success for agents to learn from led to the birth of modern real estate coaching, which we credit to Howard Brinton. While many real estate coaching “gurus” have tried to claim the coveted distinction of being the founder of real estate coaching, the truth is that only Howard Brinton was the first to truly train agents in a comprehensive “office model” for real estate success, which evolved later into the “Star Power” series he launched in 1989. Inman wrote a tribute to Brinton’s legacy after his tragic passing in 2013.

The National Association of Realtors® is a big, non-partisan advocate of real estate coaching, and released statistics in 2013 which unequivocally state that “10% of agents complete 90% of all real estate transactions…because they have a coach”.

Inman News has also discussed the value of real estate coaching in detail, with “Special report: Real estate coaching’s payoff”, and published their own statistics, which indicate that three quarters of all coaching members see a remarkable 50% to 200% increase in volume from coaching. Their analysis seems to echo agent sentiments in the industry itself – of the thousands of agents polled for the Inman article, over 90% of agents responded that real estate coaching was a worthwhile investment.

The actual results of real estate coaching depend on the individual agent, but our “average” client sells 76 homes a year, has 99.4% of list price vs. the average in each market (list to sell price-ratio), and our client listings have far less than average days-on-market, many are less than 10 days-on-market due to some of the techniques our clients understand regarding pricing, marketing and negotiating.

In terms of intrinsic value to the individual agent, our experience is that agents who make the initial commitment to begin our coaching programs typically don’t quit them – which we attribute to our combination of empowering agents with tools, techniques, and training – as well as providing agents with the accountability they need to stay on-track. Agents who start coaching stick with it, because it makes financial sense & gives them peace of mind.

As you may have guessed from many of the questions on this website, there are a number of poorly-qualified real estate “gurus” claiming to be coaches who hurt the reputation of true professional coaching companies. As career real estate professionals, we take pride in our tradecraft and strive to help agents pick the best coach for their own individual needs – based on the qualifications of the coach, not on cheap marketing tactics and sales gimmicks. It’s time to clean up real estate coaching – so if you’re comparing coaches online, review the details of each coach and then vote with your wallet for the team you think best represents your path to real estate success.

Modern coaching takes place on the phone & internet, so why attend a “live event” by a coaching company? The answer is simple: those live events are actually thinly-disguised sales rallies designed to ‘upsell’ you into a more expensive coaching program. They rely on high-pressure tactics and group psychology to get you to sign a contract that you’ll regret later…a contract with no “buyer’s remorse” clause.

What is a coaching “body shop”? It’s an organization with professional salespeople to get you to sign a contract, and then place you with a “script reader” who walks you through a training manual, step by step, whether or not it applies to your individual business needs or challenges.

Other coaching companies are more interested in your money than your success, so when you enroll, instead of being assigned to an expert real estate coach, you’ll end up with a script-reading employee, who typically has never sold real estate and often has no industry qualifications. That’s why it’s very important to find out who your actual coach is going to be. You need to be confident that the person you’re going to meet with on a regular basis is capable of understanding your individual goals & needs, and able to help you create the action plan that leads you to real estate mastery.

A recent trend has been telling agents that they don’t need coaching if they simply buy leads. However, that just ain’t true! The vast majority of internet buyers inquire with multiple agents, leaving a trail of leads across various websites that you end up paying big bucks for!

Your website, social media profile, Facebook network, and the rest of it is not what’s going to make or break your production. If you’re like most agents, it will never even generate a sale for you! Don’t get distracted from true real estate skills mastery with CRMs, websites, and online technology that promises you the moon but delivers very little.

Harris Member Reviews

“I’ve been a coaching client of Tim & Julie’s for the last 4 years. When I hired Tim & Julie to be my coaches, my production increased by 20% per year. I’m now trending $30 million – that’s amazing results in the time I’ve spent working with Tim & Julie Harris. I highly recommend them – if you do what they tell you to, over time you will see huge results…I am living proof.”


Example Coaching Calls

Listen to real example coaching calls using the audio player links below. Listen in now as Head Coach Julie Harris conducts 3 calls with 3 different agents. These calls were recently featured by Inman News in “Inman listens in: how coaching calls really work”, which discusses the value that real estate coaching offers to agents.

Andrea Quyn

Listen to coach Julie Harris work with Andrea to resolve her issues with prospecting & lead-generation.

Gail Harris

Listen to coach Julie Harris work with Gail to help her expand her real estate network and Center-Of-Influence.