After weeks of listening to the backlash against Zillow Instant Offers, we figured, if you can’t beat ’em, join ’em! In this multi-part series we’re going to unpack the realities about IO programs and show you all the opportunities you’re missing out on by getting swept up in the drama. If this is where the industry is going, its time for us to step up instead of playing catch up! Why be afraid of Instant Offers when you can build your own IO program yourself? We’ll tell you how you can switch from a complainer to innovator and stay one step ahead of the competition!
Unless you’ve been hiding under a rock, you know that Zillow’s Instant Offers is a wholesale listing program. It’s model is to receive multiple offers from investors, based on the comparative sales and the details of the home. Its no obligation and free.
Does it sound familiar? The car industry has been doing this successfully already, just look at Carmax. They’ve already proven this model works. How many people really want to retail their car? Some maybe, but most people just end up turning it over to the dealer for trade or resale – taking less, but leaving someone else to deal with the process.
So, what is our message to you about the Instant Offers/ibuyer model? It’s simple.
- You need to accept and embrace this model. It’s not going away. In our free market society, if it wasn’t Zillow it would be someone else and its our job to shift rather than complain.
- Don’t assume the sellers primary concern is net proceeds. 90% of sellers will take less net for less hassle and more control over the process.
- In this market, IO/ibuyer will appear to a smaller percent of sellers. This is good because now is when you can launch your counter program and be ready for when the market is not as seller-friendly!
Listen to todays podcast as we launch into all the reasons why IO/ibuyer is totally legit and you need to pay attention – or get left behind!
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