Real estate professionals today can increase their earnings potential with an investment in sales and marketing platforms that provide increased visibility and accountability.

One example is Zephyr Real Estate, which unveiled a new advertising platform that automatically creates Facebook and Instagram ads for all new listings.

The property ad is automatically generated with data pulled from the Multiple Listing Service (MLS) and delivered to the listing agent’s inbox for review and approval. Ads can be quickly approved to begin an immediate two-week campaign on Facebook and Instagram. Edits, if needed, are easily accomplished through a simple WYSIWYG interface.

New listings are gleaned from MLS so all the information is consistent, including photography, pricing, size, amenities and other property details. The ads are then geographically and financially targeted to an optimized audience, also automatically. The platform can also be used to promote open house and evening events, as scheduled in the MLS.

Analytics for the ads are tracked including views, comments, shares and engagements. Results are regularly sent to the listing agent, and can also be shared to the seller. In addition to keeping the seller aware of potential buyer interest in the property, this feature also allows the seller to share the ad and promote their property with their personal social media networks.

“We found that Facebook’s Ad Manager platform, while robust, could also be a daunting and cumbersome process,” noted Melody Foster, Zephyr’s vice president of marketing. “Investing in a simple platform that launches online ads within mere hours of entering the property into the MLS and requires zero effort from our agents is tremendously beneficial to both agents and clients in our fast-paced market.”

Another marketing platform is iHomefinder, which has taken the wraps off its iHomefinder ONE, a sales and marketing platform for agent teams and brokers, enabling them to attract leads to their online properties, engage and nurture leads with relevant content, manage agent pipeline activity and convert leads into home buyers and sellers.

With integrated CRM, IDX, website and lead generation, ONE provides unprecedented visibility and accountability for real estate professionals.

“With the continued growth in agent teams and the success of boutique brokerages, there’s never been more demand for fully integrated solutions designed to help grow their business,” said Brett DeSchepper, President of iHomefinder. “ONE offers agent teams and brokers the ability to optimize lead flow, understand agent performance and manage the entire pipeline.”

iHomefinder ONE gives real estate professionals a consolidated business dashboard that includes an all-encompassing view of the business from lead generation through transaction closings.  ONE offers agent team leads and brokers complete visibility into the marketing and sales pipeline which, in turn, informs decision making. ONE also allows teams to increase efficiency and collaborate via a team calendar, action plans, and task management dashboard.

“We’re excited to lead this innovative approach to the business of real estate,” said Jamie Clymer, CEO of FRONTSTEPS. “Business-minded agents can implement best practices and view the calculated return on investment.”

ONE features include dashboard with graphically displayed analytics; insight into buyer activity including price range, search history, buying interest level, and closure target date; and multi-user solution provides complete visibility into your team’s performance with team accountability tools and intelligent lead distribution

iHomefinder, a wholly-owned subsidiary of FRONTSTEPS, is a leading provider of real estate IDX, websites, lead generation and CRM solutions. iHomefinder powers thousands of real estate websites and partners with hundreds of web designers. The company also maintains trusted relationships with more than 400 Multiple Listing Services across the U.S. and Canada.