Make Your Website Your Leadsite

Do your past clients know how much you appreciate them? Do your past clients know that they are your A-listers? Do your past clients know that without them, you would not even be in business?

If you answered, ”Yes” to those three questions, great! Your past clients are likely continuing to refer you to their loved ones, friends and colleagues as, “the one and only real estate agent” to call upon when they’re ready to work with an agent.

If you answered, “No,” it’s time for you to get on it so your past clients know for sure how important they are to you. Here’s how…

1. Use your website to…
   1. Present content and ideas that inform them AND capture their imagination.
   2. Content and ideas such as
      1. Is now a good time to buy or sell?
      2. Explain what a bridge loan is and how to get one.

• Describe the State of Your Market for small, mid, and large sized homes.

1. Describe how to upsize AND downsize
2. Identify communities (both existing and new) that are ideally suited for move-up buyers.

1. 66% of all buyers are 36 years and up so aim your content to Gen Xers and Boomers…deliver occasional content to Millennials.

2. Know your target audience
   1. If that audience is composed primarily of Boomers, direct your site, listings and content to downsizing, stay-in-place repairs, walkability, rentals, etc.
   2. If that audience is composed primarily of Gen Xers who still have children living at home, direct your site, listings and content to information on schools, family activities, date-night ideas and information about jumbo/bridge loans and getting equity out of current homes prior to selling.
3. Lead websites inform their past clients about appropriate, relevant information, such as
   1. How much equity they have gained since they purchased their homes, especially if clients own starter homes.
      1. Home equity has increased by +44% within the last 5 years, according to Zillow.
      2. Overall, home equity has increased +58% of home values – the highest point since 2006, according to the Associated Press.

• Home equity has increased even more in San Francisco and Seattle and in higher priced homes.

1. This housing market continues to be a seller’s market.
2. And, nothing lasts forever.

Leadsites have

• Great design
• Great blogging
• Speed and efficiency
• Smart lead capture and conversion techniques.