Magic Marketing Bullets

Polarispacific is a leader among international real estate services. With projects in Texas, Connecticut, California, Washington, Nevada, Illinois, New York, Maryland, Australia, China and Colorado (as of this writing),Polarispacific offers its clients the following services and areas of expertise: partners, sales, marketing, research, design, operations and business development.

Their tag line? One of the best I’ve read/heard…”our agility comes from jumping through the highest hoops.” (What’s the tag line for your business, team, brokerage?)

Regardless of your scale, here are some Polarispacific tips that will help you develop your business and/or brokerage firm.

1. Target your clients with a tactical, strategic plan.
   1. Make certain your peers and colleagues know about your property/ project. Schedule one or more agent/broker-specific open houses. You as an agent and/or broker may already have your own sales team BUT your potential clients may have connections existing with other agents/brokers.
   2. Reach out and engage your peers and colleagues as soon as possible…they will engage the buyers.
   3. Do targeted ad campaigns both on and offline. Do personal mailers.
   4. Do local informational sessions regularly.
2. Make your Sales Gallery of one property or your Sales Gallery of multiple properties your Sales Team’s greatest tool.
   1. You want to offer an insider’s look into a buyer’s new home.
   2. If at all possible, entice your buyers with fully built examples of customized kitchens, handcrafted custom furniture, video walls, etc.
3. The house’s neighborhood may be more important than the house.
   1. Invite local shop and restaurant owners to visit the property/project. They will become an extension of your Sales Team. They, just as other agents and brokers, will engage their families/friends, customers with and for your property/project.
   2. A great way to generate buzz is to invite locals to cater events you have at the property/project. Soon, your property/project will become part of the community.
4. Early owners in the house’s neighborhood are also extensions of your Sales Team. The more you reach out and engage them, the better.
   1. No one sells a property/project like someone already living in the neighborhood
   2. Early owners are early adopters of the neighborhood.
   3. Set up a fee referral program for neighbors. Again, they’ll be extensions of you Sales Team.
5. Bring the property/project to your buyer, even if your buyer is out-of-town.
   1. Get photorealistic renderings and top quality photography to use for your website.
   2. Get a professionally done video that showcases the qualities of the property/project, the lifestyle and the location. You want a video with sound, music, tone and design that’s consistent with the property/project itself. .
   3. Create an on-screen text to highlight the takeaways for the buyer.